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Xynergy Blog

It’s All About Strategery When it Comes to Online Marketing

Tuesday, August 5, 2014

Image from dinodogan.com


According to research done by Smart Insights, about half of the companies who employ online marketing tactics don’t actually have a strategy. While this is startling at first read, it’s really not that surprising when you think about it. Online marketing relies...

Online Reputation Management (ORM) | Part Two: Responding to Reviews

Monday, May 19, 2014

According to a recent survey done by research firm, Dimensional Research, “90% of consumers say online reviews impact buying decisions.” So, if you’re operating under the notion that online reviews don’t matter, you’re wrong.


#143921073 / gettyimages.com

The digital era in which we live is...

Online Reputation Management (ORM) | Part One ORM, Defined

Monday, April 14, 2014

Just a few years ago, communication on the Internet was one-way. Businesses would communicate with their customers as if holding a megaphone. This top-down communication made the megaphone holder the ultimate authority. Sure, consumers had opinions, but they had no effective means of voicing them...

Xynergy Launches Innovative Website for Client

Friday, April 11, 2014

Santa Fe, N.M. — Xynergy Web Design recently launched an innovative website for Integrity Accounting, an accounting and consulting firm based out of Albuquerque, NM. With the goal of positioning the firm as the leading accounting and consulting business in Albuquerque in mind, Xynergy’s team of...

The Story of the Fold

Monday, November 4, 2013

by Narek Kirakossian

You have heard about "The fold", but perhaps not about "life below the fold". There is another way to capture and hold the attention of an audience without cramming things above the once-famous-fold.When there was a fold, it had a height and a set of rules that governed its...

Responsive Theming for Website Mobility - A Must Have in Today’s Mobile World

Wednesday, October 23, 2013

Have you ever looked at a website on your phone and just given up after trying to click on miniscule links or resizing the text of every page to actually be able to read something? Or worse, is this the experience that your site users have waiting for them on their phones? That is a very likely...

Xynergy Announces New Marketing Director and Online Marketing Services for New Mexico and Southwest

Thursday, October 17, 2013

SANTA FE, NEW MEXICO, October 15, 2013  -- Xynergy Web Design, New Mexico's leading web design and online marketing agency, has announced a key strategic appointment that is designed to strengthen its online marketing services.

As Xynergy prepares to celebrate its 20th anniversary, the company has...

Customers Fed up with Logging Into Websites

Friday, June 21, 2013

Interested in gathering more concrete data about your customers to engage with them more effectively? We know that through Google Analytics business owners can view metrics such as page views, past purchases, bounce rate, etc. However, these metrics only provide so much information about your...

E-Newsletter Keys to Success

Monday, June 17, 2013

E-Newsletters are the most valuable low-budget method for generating new sales. In order to do this, your E-Newsletter has to be entertaining and contain valuable content. Here are new ideas that are sure to help you grab your customers” attention:


Social Media – Use the social media following...

Craft – the New CMS in Town

Tuesday, June 11, 2013

We write a lot about Content Management Systems (CMS) because they are a core part of the value provided to our clients. Few clients want to call or email their changes in to a developer to get their website updated. Most want to be able to control the content of their site independently without...