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Xynergy Blog

3 Red Flags that Send Clients Running

Friday, May 22, 2015

Agencies and independent contractors are supposed to make life your life easier. The agent/client relationship is symbiotic. The client pays money, and the agency uses their expertise to advise the client or deliver a product.  In return, the client passes on the agency’s name, and the cycle begins...

Is SEO Really Dead?

Thursday, February 12, 2015

The Internet is awash with articles that ponder the death of the SEO industry.  In November of 2013, Forbes published an article titled “Is SEO Dead?”  In March of 2014, Copyblogger stated that the term, SEO “is officially dead.”  In July of 2014, ClickZ stated that if SEO “isn’t functionally dead,...

Calling All Creative Bootleggers, ADDY Awards Open for Submissions

Tuesday, December 30, 2014

The American Advertising Awards is the largest competition in the advertising industry, representing and recognizing creative excellence around the world. 

Patrons must enter online at nmadvertisingawards.com and deliver their physical entries January 22, between 11a.m. and 4p.m. Drop off...

ExpressionEngine is the Spawn of the CMS World

Tuesday, September 30, 2014

Let’s start with a little overview of these two...

Al Simmons was a highly trained assassin and was considered the best in the C.I.A. He was promoted to a higher level that dealt with the things that the U.S. government kept secret. When Simmons began to question whether or not they were...

Are Keywords Falling to the Way-Side?

Tuesday, September 16, 2014

Keywords are Limiting, but Topics Bring a Broader Perspective

The current Google algorithm highly values the user experience online. The algorithm seeks to provide users with immediate solutions to their present needs and wants. Essentially, Google’s “focus is to create the best possible [user]...

Responsive Doesn’t Mean Boring

Monday, September 15, 2014

If you own a smartphone or a tablet (collectively known as mobile devices) you'll no doubt have been frustrated by websites you visit where you have to zoom in in order to actually be able to use the site and read the content.  And if you own or run a website, you'll no doubt have heard about the...

WordPress is the Batman of the CMS World

Tuesday, September 9, 2014

WordPress is the Batman of the CMS World

There are so many CMS’s (Content Management Systems) out there, so much so that it’s hard to keep track. How do you know which CMS is right for you? How do you select a CMS with the best functionality for your needs? This is the first of a four-part blog series that will help you not only learn...

It’s All About Strategery When it Comes to Online Marketing

Tuesday, August 5, 2014

Image from dinodogan.com


According to research done by Smart Insights, about half of the companies who employ online marketing tactics don’t actually have a strategy. While this is startling at first read, it’s really not that surprising when you think about it. Online marketing relies...

Online Reputation Management (ORM) | Part Two: Responding to Reviews

Monday, May 19, 2014

According to a recent survey done by research firm, Dimensional Research, “90% of consumers say online reviews impact buying decisions.” So, if you’re operating under the notion that online reviews don’t matter, you’re wrong.


#143921073 / gettyimages.com

The digital era in which we live is...

Online Reputation Management (ORM) | Part One ORM, Defined

Monday, April 14, 2014

Just a few years ago, communication on the Internet was one-way. Businesses would communicate with their customers as if holding a megaphone. This top-down communication made the megaphone holder the ultimate authority. Sure, consumers had opinions, but they had no effective means of voicing them...