Glossary

Baudxxx

xx

A unit of speed in data transmission equal to one bit per second.xx

Bit

A single unit of information, used in connection with computer memory and storage.

Byte

A sequence of adjacent bits, normally eight, operating as a single unit by a computer.

Crossmedia Marketing

The practice of employing multiple platforms, forums, technologies, outlets, and mediums for inte...

CMS (Content Management System)

A computer software system that assists users in the organization, control, and publication of la...

CSS

Cascading Style Sheets (CSS) is a stylesheet language used to describe the presentation of a docu...

Database

An application used to collect, store and arrange data for ease of access and retrieval.

Domain

A hostname that serves as more logical alias to a numeric IP addresses or Uniform Resource Locato...

Dynamic Web Pages

Web pages that are produced by server-side programs, reacting to posted forms, Internet Protocol,...

e-Commerce

The distributing, buying, selling, marketing and servicing of products or services over the Inter...

Extranet

A private network that employs Internet protocols, network connectivity, and the public telecommu...

Gigabyte

A unit of computer memory or data storage capacity equal to 1,073,741,824 bytes.

HTML

Hypertext Markup Language (HTML) is the source language for the creation of web pages created by ...

Information Superhighway

An anachronistic term popularized in the early nineties referring to the Internet.

Internet

A large computer network linking smaller computer networks worldwide.

Internet Protocol Address

Data-oriented syntax for communicating over the Internet. IP Addresses may be implemented by hard...

JavaScript

Netscape Communications Corporation’s implementation of the ECMAScript. The language is best know...

Keywords

Words or phrases targeted and isolated by Internet users and search engine companies to optimize ...

Kilobyte

A unit of computer memory or data storage capacity equal to 1,024 bytes.

Megabyte

A unit of computer memory or data storage capacity equal to 1,048,576 bytes.

Megahertz

A measurement of one million cycles per second to indicate a computer’s processing speeds,

Multimedia

The utilization of multiple forms of media materials and content distribution and information pro...

MySQL

A multithreaded, multi-user, Database Management System.

Natural

The actual ranking of a website, on search engines, based upon its relevant content and optimizat...

New Media

A general description for art and communication mediums and applications made possible by digital...

Pay Per-Click

An method of advertising utilizing search engine keywords for companies to have their website lis...

PHP

Stands for PHP: Hypertext Preprocessor, a reflective programming language originally designed for...

Remote Scripting

A technology that allows scripts which run inside a browser to exchange information with a server...

Search Engine

A document retrieval program that locates information stored on computers such as the Internet, i...

Search Engine Optimization

A technique of search engine marketing to improve the number or quality of visitors to a website ...

Secure

The encryption of data to secure and protect personal information and transactions over the Inter...

Search Engine Algorithm

A set of values used by search engine companies for ranking websites under various searches of ke...

Server Farms

A collection of computer servers typically maintained by a specific group to accomplish the stora...

Shopping Cart

A software application used for e-commerce sites to assist people making purchases online.

Static Web Pages

A web page that displays the same information for all users, employing simple hypertext navigatio...

Strategic Domain Registration

The process of researching and analyzing the most effective and successful domain for a website.

Terabyte

A measurement term for data storage capacity equal to 1024 gigabytes, or the equivalent of one-tr...

Web Design

The design of web pages, websites, and web applications using HTML, CSS, images, and other media.

Website

A collection of web pages usually common to a particular domain on the Internet.

Web Hosting

A service that provides the storage and accessibility to a company’s or individual’s website on t...

World Wide Web

A system of linked documents and files on the Internet, created around 1990 by Tim Berners-Lee.

URL

Uniform Resource Locator (URL) is a uniform syntax for global identifiers of network-retrievable ...

XML

Extensible Markup Language (XML) is a general source that supports a wide variety of applications...