Search Engine Optimization (SEO)

Comprehensive Management | SEO | Email Promotion | Social Media | Research & Analysis | PPC & Display Advertising

Get Found on the Web.  Period.

In the "old days", the key to success for many types of businesses was Location, Location, Location! Now, we have a global shopping arena, and you have to find a way to get your website in front of your customer ahead of other websites.

Search Engine Optimization (SEO) is the most important foundational elements of online marketing. SEO is such a vital factor in online marketing that it warrants as much priority throughout web development as visual design, logical navigation, and technical application. Therefore, it is important to allot the appropriate amount of time and resources to achieve a high ranking and strong web presence.

The Most Effective Approach
Increasing your search engine rankings steadily over time means that you will have better security and overall longevity for your ranking. The faster you increase your rankings, the faster they can fall.

The minimal amount of time needed to establish quality rankings will span anywhere from eight months to a year.  It begins with basic keyword research, optimization and setup of the site with webmaster and analytics tools.  It is a cycle of research, optimization, link building, analytics review and optimization refinements.  Repeat.  Week to week, ranking results are reviewed and additional content refinements and optimization are performed.

AND, at the same time, Pay-per-Click (PPC) advertising campaigns should be developed.  These campaigns will pull in immediate traffic while SEO ranking work ramps up.  As well, the PPC campaigning will give us valuable information on keyword phrases to optimize for that bring the best traffic.  The goal is to achieve Natural Ranking with the most successful PPC campaigns.

 


 

Whether its a basic setup or a comprehensive search engine ranking campaign, we can get you the rankings you want.

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Call Us for a FREE analysis:
888-XYNERGY  (888-996-3749)

Basic Site Optimization Setup

We can get you going with basic web optimization and setup and integration of the  one month and costs $1,475.   This package is meant to install foundation tools.  It is the first steps needed before beginning a monthly in-depth marketing plan.  It will make the website search engine friendly and give you an initial benchmark to begin measuring the performance of your website.

Included in the basic package:

  • Initial ranking report
  • Link popularity analysis (who is linking to the customer)
  • Google and Bing Webmaster Tools setup
  • Google Analytics code installation
  • Creation of a spreadsheet showing the site's broken links
  • XML Sitemap creation and submission
  • Title and Meta description creation and insertion
  • Descriptive text for images to improve search results
  • Keyword density analysis (in spreadsheet form)
  • Recommendations on a way forward