eMail Marketing & Promotion

Comprehensive Management | SEO | Email Promotion | Social Media | Research & Analysis | PPC & Display Advertising

Email marketing, if done right, is the most cost-effective generator of website traffic and conversions. It should be added as part of both a short and long-term strategy for building your online business.  Xynergy has produced numerous custom eNewletters that get our clients results.  We can do the same for you.

We will provide one-on-one professional setup, design, guidance, training and help sending your emails.

On the surface, creating an email is easy.  But designing it and customizing it for your customers - making it profitable - requires you to consider and configure many factors.  That's where we come in.

Setup and Design. Email marketing campaigns are far less costly than traditional paper campaigns, and carry the added benefit of enabling you to track your readers’ actions. We have used many from Constant Contact to MyEmma and Campaign Monitor. We know how to correctly setup email systems, connect them to your website, import email lists, and configure them to your liking.

Strategy. As a full-service agency, Xynergy can properly integrate your email campaigns with your website, print media and internal systems and propmotions.  We work with you to build a strategy that is effective.

List Building. We help our clients build email subscription lists through web site opt-in forms, invitations and incentives. We will help you craft emails to customers based on their specific preferences and interests.

Copywriting. Good copy makes the newsletter. Our copywriting team will work to create the perfect headline, subject and message for your email marketing campaign.


Administration. Using email marketing systems like CreateSend, we prevent duplication, track unsubscribes and remove incorrect addresses, insuring a clean, usable list. We can also provide you with access to your own account, so that you can use our templates to send emails as needed.

Measurement. Every campaign is tracked in detail, showing emails opened and links clicked, so that we know how different messages perform. With that data you can adjust your message and modify other campaigns.

 

 

OUR CURRENT OFFER

Custom eNewsletter Design

Now through January 31, 2012, for just $100 we will create a striking, engaging custom-designed e-Newsletter matching your branding and website. This design will be programmed out into a template which can be used via the newsletter program. We will assist in helping you create your first campaign and send it out to a list.

We will consult with you on the proper email ettiquette, how often to send and creative ways to promote your services and products to clients.

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