Research, Web Analysis & Recommendations

Comprehensive Management | SEO | Email Promotion | Social Media | Research & Analysis | PPC & Display Advertising

Know your Customers.  Know your Competition.

How are you currently positioned?  Who is your competition? What is their web status? What status is your business presence?  How can it be improved?  Who is your target audience and how are they using the Internet?  What Searches do they perform?  What websites do they visit?  How can and should they be able to find you?

These are all questions that can and should be answered if you want to build traffic and grow your business.  Results from Keyword Research, site analysis and much more will help direct our strategy, website communication, and customer conversion.

Competition Analysis and Ranking Report
This is performed for customers with existing websites who want to know how they rank versus competitors.  Let us know who your top competitors are.  We will then produce a detailed report analyzing your yours and their current ranking, inbound links, search engine saturation, Social Media venues and effets, and keyword density, followed up by suggestions to further optimize your site.  This is a stand-alone report and a great tool to assist you in your decisions about what directions to take in your Online Marketing plans.

Creative Recommendations & Strategic Planning
We review your current site and online marketing.  We help you to formulate a successful Internet marketplace approach, providing you with creative solutions the success of which has been proven through our work with other clients.  Factors we consider are:

Website Coding Analysis
The way your website is coded can affect how easily search engines can read your website. A cleanly coded website is helpful in achieving good ranking.    

Website and Social Media Communication
Correct design and communication of your website is the most important foundational step to any Internet Marketing success.  If you have a website that does not communicate well or gives a bad impression of your company, the advertising and marketing efforts you spend time and money on will fall short of their desired results.

SEO Analysis
Before we dive into optimizing your website, it is a good idea to see how your website currently ranks. This way, we can have a point of reference to track the success of your marketing. 

Link Popularity Analysis
Inbound links are very relevant to the ranking of your website. Just like in the SEO Analysis, we take a look at what websites are currently linking to you, and how valuable those links are.

Strategic Domain Registration
Choosing the best possible domain for your website is extremely important as it plays a key role in maximizing your search engine optimization potential. Let us research your industry and help you choose the perfect domain for your site.

Keyword Research
In-Depth Keyword Research is time consuming and is for the customer who wants more than the basics of bringing their website up to current standards.

First, we meet with you as well as dig into current market research to determine your target audience(s) and follow this up with exhaustive keyword research to discover how they are searching for you. Keyword Research is used to provide useful, real statistical information on the popularity and competitiveness of concepts and phrases that are searched for in the most popular Search Engines.  The research results are used to determine the best keywords and phrases to compete for in the search engines.  Keyword research is absolutely critical for successful Search Engine Optimization and achieving high natural rankings in Google, Yahoo and other major search engines.  This includes detailed Research for 5-8 conceptual areas of interest.

Using advanced internal tools along with numerous outside resources, our SEO team will determine which keywords and phrases are searched the most, convert the best, and ultimately result in the most sales. We will also determine how much of your industry's market share is consumed by your competitors through the online market.

Keyword research usually reveals additional areas or pages of content, which need to be added in order to tap into specific niche target audiences.  These pages should also be added before the bulk of Search Engine Optimization begins.  Client will be advised as to what additional content needs to be developed and will be required to provide that copy.  Xynergy will program all the additional content into the website. The scope of this research requires experience and an up-to-the-minute knowledge of online trends and statistics, and is the foundation of any fantastically successful Online Marketing campaign.