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Hiring a Professional Translator: Why Should I Bother?

Forgoing a professoinal translator comes at a high cost.

In this day and age of electronic capabilities, free online translation programs are readily available, and it may be tempting to forgo the expense of hiring a professional translator in favor of using these easy options. But before you opt to go it alone without professional help, you’ll want to consider how the limitations of electronic translation might affect your business.

 

• Linguistic confusion

Electronic programs often render literal translations, which means that colloquial expressions or regional usage can become very confusing. Consider the French phrase “"Se taper le cul par terre," which means to laugh uproariously.…

Google Rank Brain: What it Means for SEO

Google is using a machine learning technology called RankBrain to help deliver its search results. Here’s what you need to know about it.

What is Google Rank Brain?

RankBrain is a machine-learning artificial intelligence system that helps Google process a portion of its search results, in particular rare, unique or one-of-a-kind queries. Google started using it in early 2015 and it is now used globally.

What is machine-learning?

Machine learning is where a computer teaches itself how to do something, rather than being taught by humans or by following detailed coding and programming.

Is RankBrain the new way Google ranks search results?

No. RankBrain is only a part…

He Who Hesitates: Business Owners and Their Reluctance to Embrace Social Media

14 Feb, 2017 Kelsey Eaton
He Who Hesitates: Business Owners and Their Reluctance to Embrace Social Media

I’m always surprised when I speak to business owners who claim to see little to no value in mounting a social media campaign to further their business interests. Despite the damage and the potential sales it could cost their companies, many business leaders seem to prefer to stay away from social media altogether.

Do these owners lack the technological savvy to launch social media campaigns?  Many of the companies that I speak to require highly technical training that is far beyond my own understanding, making them more than capable of understanding straightforward social media strategies or building a simple business profile.  So why are so…

Responsive Design V Adaptive Design

Responsive Design V Adaptive Design

By now, most everyone knows that when building a website, you must cater it to mobile users as well.

When mobile devices first became popular, one of the most common techniques for catering to this new medium was to have completely separate URL for mobile content, effectively separating the mobile site from the desktop site.  When a page was requested, the website detected what kind of user you were, based on information in your browser, and then redirected you to the appropriate version. (You may have noticed sites like this if you were ever redirected to a sub-domain like m.yourwebsite.com on a…

Torn Between WordPress and Expression Engine? How To Choose the CMS that Works Best for You

28 Jun, 2016 Justin Alei
Torn Between WordPress and Expression Engine? How To Choose the CMS that Works Best for You

WordPress and Expression Engine are the two most popular Content Management Systems (CMS) out there when it comes to building a website (or redoing an existing one). Our Xynergy team is expert at both.

A robust CMS provides the foundation for collaboration, offering users the ability to manage documents and output for multiple author editing and participation.

More people have probably heard of WordPress—it started out as a blogging CMS, so it has had time to insinuate itself into the general consciousness as such. And as it grew in popularity, and more people used it, it soon adapted itself to users’ other wants and needs,…

Why hackers want to hack your site

26 Oct, 2015 Jennifer Frye
Why hackers want to hack your site

“Why would anyone want to hack my site?” I have heard this exact phrase or a variation of it many times. Some of our smallest sites are the one's with the most hack attempts. I have seen some of these small sites get more than one thousand failed login attempts over the course of a week, and that might be a LIGHT week. Just because your site is small, or because your site isn’t selling anything, does NOT mean that hackers won’t care about your site.There are plenty of reasons they want in.

Stealing Information This is probably the most obvious one. Hackers want to break into your…

The One Page Website: Friend or Foe

The One Page Website: Friend or Foe

For years now it has been thought that having a single dynamic looking website would not go well with your SEO and ranking amongst Search Engines. We are here to tell you that is not the case, with more and more single page sites popping up every day the popular search engines have begun to crawl through the content like a multi paged website.  But we must insist that you build or have your single page website correctly or this won't be the case for you.

Building a single page website correctly can be beneficial to you and to your business, why you…

So many reasons you don’t want to have your website hacked…now , SEO is another.

So many reasons you don’t want to have your website hacked…now , SEO is another.

Often times, we will hear from clients that they are not worried about having their site hacked because there isn’t any credit card information collected. Hacking sites is no longer a concern for online stores only. It is a concern for EVERYONE with a website. There are many reasons why having your site hacked can be a nightmare. One of these reasons is being hacked can negatively affect your SEO, most people don’t think about this or realize when it happens. But when it does...look out. When your site is hacked a search engine can pick up on it just by crawling your site.…

3 Red Flags that Send Clients Running

3 Red Flags that Send Clients Running

Agencies and independent contractors are supposed to make life your life easier. The agent/client relationship is symbiotic. The client pays money, and the agency uses their expertise to advise the client or deliver a product.  In return, the client passes on the agency’s name, and the cycle begins again.

While that sounds great, there there are problems in every relationship, and if you know the warning signs, you can look for other alternatives before the going gets rough. Here are the three most common complaints we've heard about unsuccessful agent/client relationships.

1) My Agency Acts Like a Dictatorship

Over the years, we’ve heard horror stories about website administrators who refuse to give up control of a site or marketers who refuse to listen to client input.  We’ve…

Is SEO Really Dead?

Is SEO Really Dead?
The Internet is awash with articles that ponder the death of the SEO industry.  In November of 2013, Forbes published an article titled “Is SEO Dead?”  In March of 2014, Copyblogger stated that the term, SEO “is officially dead.”  In July of 2014, ClickZ stated that if SEO “isn’t functionally dead, it’s certainly in the sick-house.”  Are you seeing the trend?

Yet when I perform a Google search for SEO, I’m inundated by 11 pay per click ads, 374 billion search results, and 6.89 million news results.  So if SEO is dead, why does there appear to be such a booming industry?  Conversely, why are content marketers heralding its demise?  There are simple…

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