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DIGITAL AGILITY BLOG TOPIC: Digital Media & Content
Why Content Marketing Sells
Content Marketing is a clever way to connect your brand to customers without trying to sell your product. By using content marketing you can build your brand without having to shamelessly promote yourself.
Start Your Ascent to the Top of Your Industry Online
How can your company rise above the rest of your industry online?
1) Promote a clear, consistent message, and promise, in your website and in all of your communication platforms (email, broadcast, social media, collateral).
2) Institute…
SEO VS Social
There was a time that SEO and social were two entirely separate departments. During this time, a successful company had a social team and an SEO team and the two rarely mingled. At this time,…
Reach, Relevance, and Reward (ROI): How does Google Adwords work?
The learning curve for Adwords is very steep, but the payoff can be huge. The terminology is difficult, the options are extensive, and there are over 200 variables that comprise their statistics
Advertising Trends of 2012
Advertising trends from 2012 were mostly driven by the shift to advertising on mobile devices. Since the mobile advertising formats are cheaper, advertisers were all competing to save the most money. The following are adverting…
How to Post on Social Media
Do you work for a small business? Do you have a recent college graduate doing your social media? Can you be sure that your recent college graduate is doing a good job? Well, if you…
The Real Motivation behind Facebook’s Gifts
Social media is enormously popular all around the world. The companies behind these free social sharing sites are beginning to find new ways to monetize their popularity. Social media giants have invaded everyday life and…
Tweet It Maybe: A Social Media Case Study of Carly Rae Jepsen
In 2009, it was "I Gotta Feeling" by the Black Eyed Peas. In 2010, it was "California Gurls" by Katy Perry. Then, in 2011, it was Pitbull with "Give Me Everything." What do these songs have in common? They were all the…
How To Avoid Self-Destruction Through Social Media Marketing
In today's constantly evolving market, even the smallest of businesses are being drawn to online marketing strategies that incorporate everything from SEO to PPC, and they certainly include the ever so intriguing social media platforms. Most…
Facebook IPO: The Social Network
As the world watches the price of Facebook creep up and fall back to an even $38 dollars, many wonder how the world-famous IPO will change the social media giant. Surely, Mark Zuckerberg has a…
Email Marketing: 5 things We’ve Learned
Email Marketing: 5 things We’ve Learned We have over twenty-five clients using our mass e-mail system. We created templates custom for roughly half of them. We have also written e-mail content for most of our clients at…