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DIGITAL AGILITY BLOG!
PPC: Facebook Ads vs. Google Adwords
Facebook Ads are awesome. Advertisers are able to target a very specific demographic based on age, sex, location, and interests, and easily track the performance of those ads. AdWords has a role to play though.…
How to Get the Most of Your Mobile Site
Tablets are the next biggest trend in e-commerce if their performance during last year’s holiday season is any indication.
Tablet traffic accounted for 8-19 percent of total shopping traffic from Thanksgiving to Cyber Monday last year (2012).…
Not Incorporating Social Media could be Fatal
I have a friend who runs a nationwide “traditional” business, and business has been down, like it has been for most people. I suggested that he add some social network marketing initiatives, and his answer was he is “too…
2013 The Mobile Year
If you are in any doubt about the value of having a mobile component for your website, the fact that Facebook is throwing its full weight behind mobile should set that to rest. It makes…
Keyword Targeting in Adwords - Rolling out in a few weeks!
Buying display campaigns through an interface will soon be a thing from the past. The new interface is built to run display campaigns and allow advertisers to bid, target, and optimize display campaigns in one…
Advertising Trends of 2012
Advertising trends from 2012 were mostly driven by the shift to advertising on mobile devices. Since the mobile advertising formats are cheaper, advertisers were all competing to save the most money. The following are adverting…
Keeping up with Technology thanks to RSS!
RSS (Real Simple Syndication) is a technology that is being used by millions of web users around the world to keep track of their favorite websites. Back in the 'good ole days' of the web, you had to…
2012 Social Media Recap – 4 Influential Trends
1. Google+ and Pinterest joined the top social media giants in 2012. In 2011, Google+ reached 25 million unique visitors after only four weeks of operation. Pinterest achieved an average of 11 million visits each…
Superfans of 2012
Do you know the value of your "Superfans?" At Xynergy® we help manage the social media profiles of several Santa Fe businesses but we had no idea how valuable our Superfans were. What is a Superfan? Superfans…
How to Post on Social Media
Do you work for a small business? Do you have a recent college graduate doing your social media? Can you be sure that your recent college graduate is doing a good job? Well, if you…
Will You Be Voting on Facebook’s Privacy Policy?
You may have noticed your friends sanctimoniously posting about Facebook’s privacy policy or you may have been annoyed by a long personal opinion they chose to share with everyone. These Facebook activists are surely aware that with…