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DIGITAL AGILITY BLOG Archive: February, 2013
SEO VS Social
There was a time that SEO and social were two entirely separate departments. During this time, a successful company had a social team and an SEO team and the two rarely mingled. At this time,…
Reach, Relevance, and Reward (ROI): How does Google Adwords work?
The learning curve for Adwords is very steep, but the payoff can be huge. The terminology is difficult, the options are extensive, and there are over 200 variables that comprise their statistics
PPC: Facebook Ads vs. Google Adwords
Facebook Ads are awesome. Advertisers are able to target a very specific demographic based on age, sex, location, and interests, and easily track the performance of those ads. AdWords has a role to play though.…
How to Get the Most of Your Mobile Site
Tablets are the next biggest trend in e-commerce if their performance during last year’s holiday season is any indication.
Tablet traffic accounted for 8-19 percent of total shopping traffic from Thanksgiving to Cyber Monday last year (2012).…
Not Incorporating Social Media could be Fatal
I have a friend who runs a nationwide “traditional” business, and business has been down, like it has been for most people. I suggested that he add some social network marketing initiatives, and his answer was he is “too…