DIGITAL AGILITY BLOG Archive: June, 2013

Customers Fed up with Logging Into Websites

Interested in gathering more concrete data about your customers to engage with them more effectively? We know that through Google Analytics business owners can view metrics such as page views, past purchases, bounce rate, etc. However, these metrics only provide so much information about your potential customer base, and these techniques suffer from data loss through deleted cookies, access from multiple devices, and purchases as gifts.

 

The previous technique for supplementing data on your website’s visitors was to collect information through site registration and login forms. As you know from experience, having to recover a password or fill out long forms is extremely…

6 Goals for Your Mobile Site

With the rise of popularity of mobile devices it is very important to have a user-optimized mobile website that meets several key goals.

Simple Design – Do not replicate your complex non-mobile website because the formatting will be incorrect when it appears on a smaller screen. Users have to use their fingers to click on links, zoom, and type so keep the website simple. Show only the Most Vital Information – Consumers who view a website on a mobile device are more likely to only be seeking directions, a service, or contact information than someone viewing the website on a desktop. Feature all of this…

E-Newsletter Keys to Success

E-Newsletters are the most valuable low-budget method for generating new sales. In order to do this, your E-Newsletter has to be entertaining and contain valuable content. Here are new ideas that are sure to help you grab your customers” attention:

 

Social Media – Use the social media following you have generated on Facebook, Twitter, and Pinterest to gauge the type of content users respond to. Which updates and shares get likes, comments, tweets, and pins? What type of content are you providing in your most successful social media posts? You can even directly ask users what they want to see in their E-blasts. You…

Craft – the New CMS in Town

We write a lot about Content Management Systems (CMS) because they are a core part of the value provided to our clients. Few clients want to call or email their changes in to a developer to get their website updated. Most want to be able to control the content of their site independently without learning arcane markup languages. The ability to do that is the strength of a good CMS combined with thoughtful website design. For this reason, every website we build rests on the foundation of a CMS. Which CMS to choose, however, depends on the purpose of the…

Google+ Updates

Google announced several key upgrades to their Google Plus social network. Here are the new improvements you can look forward to:

 

Formatted Content - Users will now see columns of content based on the size of their device's screen. Stunning Media - Videos and photos have become more prominent with their enhancement to fit the entire width of the stream. Fancy Animations - Google+ has customized even further with new in stream animations: a bouncing sharebox, interactive cards, and sliding menus Automatic Hash Tags – Google+ will now add hash tags to posts to connect users with related topics. These hash tags can be removed at any…

 

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