Blog Archive: May, 2014
According to a recent survey done by research firm, Dimensional Research, “90% of consumers say online reviews impact buying decisions.” So, if you’re operating under the notion that online reviews don’t matter, you’re wrong.
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The digital era in which we live is dictated by a 24/7 world of communication, discovery and opinion – it never stops. This means that your consumers can express their thoughts on your business offerings/products and their in-store experiences, etc. any time (day or night). And when they express their opinions – everyone gets to read them and in turn, forms their own opinions and ideas about who you are. Yikes, right?