Blog Archive: August, 2014

It’s All About Strategery When it Comes to Online Marketing

Image from dinodogan.com

 

According to research done by Smart Insights, about half of the companies who employ online marketing tactics don’t actually have a strategy. While this is startling at first read, it’s really not that surprising when you think about it. Online marketing relies heavily on time – the time it takes to think of great content, the time it takes to generate that content, and the time it takes to implement imperative marketing tasks – like scheduling frequent updates on social media platforms and posting blogs regularly.

Really, who has the time to do these things, let alone create a strategy that is easy to execute?…