DIGITAL AGILITY BLOG Archive: April, 2017

Economic Development Tools for the Budget Conscious

Cities, states, and counties who want to actively recruit and welcome new businesses now have a new tool to help with what can seem like an overwhelming task.

GIS Planning is an economic development company who spent years aggregating data sets from government and proprietary sources to support their patented site selection portal called ZoomProspector.    This tool allows a webmaster with no technical experience to integrate search and browse tools for prospective businesses to not only determine if your locale is a good match, but to find the exact property that will meet their needs.

Recently City of Huntington Beach implemented the full suite of…

3 Types of Negative SEO to Avoid in 2017

The threat of negative SEO is daunting, but very real. Any competitor of yours could utilize negative SEO to hurt your SEO rankings and improve their chances at beating you for a top slot in Google. 

What is Negative SEO?

Negative SEO is a set of activities (often performed by a site's competitors) aimed at lowering a website's rankings in search results by performing activities that Google openly frows upon or doesnt allow. Typically these activities are conducted off-page (like building unnatural links to the site or scraping and reposting its content - which Google sees as spammy); but in some cases, "they may also involve hacking the site and modifying…

Fake SEO plugin infects 4,000 Wordpress Sites

Over 4,000 Wordpress sites have been infected with dangerous malware that disguises itself as an SEO plugin to attract unsuspecting webmasters. This isn’t the first time Wordpress has has this issue, though…Wordpress is a frequent target for hackers.

Why do hackers target WordPress specifically?

Well, Because it’s so popular. If you want to hack into a ton of websites for your own nefarious purposes, are you going to spend a ton of time trying to find vulnerabilities on a more unique platform used by 500 websites, or are you going to try to break the platform that has hundreds of millions of sites? Exactly. So…

 

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