Blog Archive: June, 2017

Google AMP: Do you need it for SEO?

28 Jun, 2017 Kelsey Eaton

Google AMP promises that your site will run 4x faster, in just 6 simple steps. For web designers and digital marketers, this might sound like a no brainer - right? Well not quite...

What is Google AMP anyway?

According to the Accelerated Mobile Pages (AMP) Project, “The Accelerated Mobile Pages (AMP) Project is an open source initiative that embodies the vision that publishers can create mobile optimized content once and have it load instantly everywhere.”

In layman's terms - this means that when you search for a keyword, Google will show you a carousel that highlights stories published on AMP-enabled sites before other results

In a SERP…

Vlogging: What a Video Blog Can Do For You

Vlogging: What a Video Blog Can Do For You

Your site is up and running, the hits are coming in thick and fast, your marketing plan is working. What’s left but to sit back and revel in your success, knowing you’ve done everything possible to drive traffic to your site and develop content that engages the visitors?

In fact, there’s more you can do, and it’s not even especially difficult.

Video blogging, or “vlogging,” is an easy way to personalize your content, respond to visitor questions, mount a product demonstration, and more.

Vlogs can range from elaborately produced videos to simple “talking heads,” depending on your budget, your target audience, and the complexity of the message you’re trying to convey.

But…

You Are A Designer

6 Jun, 2017 Paul Wright
You Are A Designer

A designer is not some heroic super-hipster sipping a $5 cappuccino while puzzling over a macbook in a beautifully lit, industrial-chic coffee shop. A designer is someone who plans out the look or form of content for a visual medium. Everybody is a designer - we all make design decisions. The idea of designers as a different breed, separate from the rest of us, abdicates responsibility from our own design choices. Embrace it - you are a designer.

The decisions you make regarding look and form will either improve or detract from the media you create. Any time you create content…