Search Engine Optimization (SEO)

Get Found on the Web.  Period.

Search Engine Optimization is the foundation for getting your website found by those who are seeking what you offer. The process consists of making the web site friendly to the search engines (Google, Yahoo, Bing, Ask, etc.) for indexing and ranking purposes.  In order to reliably and consistently obtain a high ranking from search engines and a continual increase in traffic from other sources, exhaustive keyword research and website optimization is essential. Xynergy® specializes in this level of Internet promotion, and will tailor this plan to your business.

The best path to search engine optimization includes a PPC marketing campaign.  However PPC campaigning is not absolutely required. 

  • Pro-active SEO Management - On-going updates based on deep analysis and interpretation of the Google Analytics to improve search engine optimization results. Tracked through an increase the traffic to and completed forms from the site to increase traffic, generate leads and penetrate the target audiences identified with a focused keyword strategy.
  • SEO Technical Scans and corrections - (Google)
  • Schema Development – comprehensive monthly updates and changes.
  • Back-linking and Back-link authority assessment – including disavowing back links
  • In-page optimization – title tags, meta tags, content refinement and additions
  • Monthly Reporting - Monthly reporting, meetings and/or calls with client to review results, identify opportunities and agree upon action plan.
  • Blog and Featured Content - copywriting, keyword use and promotion of a monthly blog for SEO and social media. This is a critical way to improve online results and drive additional traffic to the website from other virtual sources.
  • Video Blogging
  • Online Directory and Local Listings are listings on website like Yelp, Yellow Pages, and Angie’s List.  They are essential to helping potential customers discover your business.  We monitor the listings and make periodic updates in order to expand the website’s reach and increase organic search options.
  • Landing Page design and A/B Split test modifications

 

With comprehensive search engine ranking campaigning, we can get you the rankings you want.

Ready to get Serious?  Contact Xynergy® now to get a quote or call us at 505-247-2570.


Not Ready for a full-service plan?  Need basic fundamental setups?  We offer SEO setup for new sites and Local Listings assistance (below).


Basic Website SEO Initialization

This package is meant to install foundation tools and initialize your optimization.  It is the first steps needed before beginning a monthly in-depth marketing plan.

Included in the basic package:

  • Initial ranking report
  • Link popularity analysis (who is linking to the customer)
  • Google and Bing Webmaster Tools setup
  • Google Analytics code installation
  • Creation of a spreadsheet showing the site's broken links
  • XML Sitemap creation and submission
  • Title and Meta description creation and insertion
  • Descriptive text for images to improve search results
  • Keyword density analysis (in spreadsheet form)
  • Recommendations on a way forward

Local Directory Listings Management Service

In addition to search engine ranking, directory listings are vital.  We can manage the on-going monitoring and periodic updates of the top 5 and up to 10 additional industry specific directories online to help expand the reach and increase organic search options that lead to the main website. Additional listing directories will be added and managed as identified until the maximum number has been reached.