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Digital Marketing, SEO & Advertising Plans
Build your Brand. Land (and keep) new customers.
This is an exclusive service for those that are ready to get serious about online marketing.
In addition to in-depth research, market analysis, usability and conversion reviews, we develop a "Go-to-Market" plan specific to your status, industry and goals.
Xynergy® synchronizes the complex elements of search engine marketing/ranking, social media, advertising, and advanced tracking for our clients – providing regular reporting and implementing timely technical audits. Our experience with different types of businesses has revealed the best approaches and methods to apply. While some businesses need serious social media, there are some that do not. However, nearly all businesses benefit from solid Search Engine Ranking/SEO campaigning. It is a foundational component of what we do.
We work to build your brand, convert new customers, and engage existing ones. Plans start at $990/month
Integrated Marketing Options
The work we perform is prioritized and specific to each customer, but typically includes:
Planning and coordinating Internet Communications is a complex proposition.
We turn that complexity into business fuel.
Major elements of our digital marketing services:
SEARCH ENGINE RANKING
This is all about your website coming up on the first page for a specific search. In order to reliably and consistently obtain a high ranking from search engines and a continual increase in traffic from other sources, many moving elements must mesh: technical, content (copy & media), and 3rd party advertising. We get results with a long-term commitment and at least 20 hours per month of our time.
INTERNET AD CAMPAIGNS
PAY-PER-CLICK ADVERTISING
Xynergy excels in Google Adwords, Bing, Yelp and Facebook advertising. We integrate sophisticated tracking and monitoring including conversion tracking so you can see what is working and what is not.
This is the fastest (almost instantaneous) way to obtain website traffic and online sales - especially for niche products and markets.
SOCIAL MEDIA ENGAGEMENT
REPUTATION & REVIEWS
Focuses on content development and daily monitoring of multiple social network platforms to expand promotions, extend the reach of content – like blogs and special offers – and raise the level of engagement with followers. Based on the content calendar and opportunities that arise for on-the-fly postings, Xynergy will manage the online social media pages to help reach a broader audience and incorporate pictures, videos, and current events.
CONTENT DEVELOPMENT
- Copywriting – for website, social media and newsletters
- Video and Image Development will help tie content, SEO, social media, and blogs together with imagery consistent with the online branding. This approach will ensure that all images and videos have the express consent of the owner to be used for promotional purposes. Adding the visual elements to your monthly packages will help significantly raise your online results and is a nice complement to our social media management and search engine optimization services.
METRICS, ANALYTICS, ADVANCED TRACKING AND PERSONALIZATION
- Google Analytics and Webmaster Tools integration is a key foundation step. We train our clients how to view and interpret the information.
- Personalization – present different messages on your website based on the viewer's actions, how they found you and what they are looking for.
- Calls to Action and Conversion tracking
- Monitor Individual Actions – as a viewer browses your website.
EMAIL PROMOTION
- List Building
- Promotional eNewsletter – design, setup and management of email newsletters including customer segmentation and tracking.
Don't fall for gimmicky promises that don't get you anywhere. Commit to a marketing plan with Xynergy that will deliver deep, lasting, bottom-line results.