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SEO Case Study - Photon Brothers
After years of having little to no success with SEO or sales online, Photon Brothers Solar hired Xynergy to ramp up their local search presence.
In just three months
Xynergy delivered
16
First page rankings on Google
143%
Increase in new users
2,250+
PPC clicks
30%
Conversion from PPC clicks
100+
Estimates requests from organic traffic
161
Phone calls from new site visitors
They wanted to beat out competitors and start getting first place Google rankings to get in front of their audience and start making more sales online. After 3 months of optimization, Xynergy successfully got Photon Brothers to the 1st page of Google for 16 high search keywords.
Challenges
Photon Brothers Solar struggled for years to get traction with SEO. Despite the fact that they are one of the leading solar companies in California and Colorado, booming with growth internally, their online presence was producing zero results. Little organic traffic. No leads. No sales from their website.
They were working with a freelance web designer and marketer who wasn’t able to get them moving up in ranks as aggressively as they needed. Or create highly optimized pages that were built to convert.
Photon Brothers needed an SEO strategy that would start getting them onto the first page of Google and beating out competitors for the most profitable local searches and start turning visitors into customers.
Solutions
How Xynergy Helped
The SEO experts at Xynergy did a full SEO optimization to the Photon Brothers site to boost their organic rankings and get them more quality organic traffic. This initialization included:
In depth & comprehensive keyword research
Finding the most highly searched and profitable keywords + niche long-keywords for people further down the sales funnel.
On page SEO & Metadata
Our digital marketing specialists optimized the Photon Brothers site using SEO best practices and more advanced SEO xytechniques to get their site ranking higher for the page’s target keyword.
Full technical audit and optimization
We scanned the site for technical errors and made full fixes - boosting the site’s health score by 15 points and eliminating serious issues for which Google may have been penalizing them.
NAP listing optimization
Xynergy made manual edits to the Photon Brothers local listings to ensure accuracy and consistency across the internet.
Differentiation
The solar market is highly competitive, so it was important for Photon Brothers to stand out and clearly differentiate from competition. We conducted high level brand analysis and create 10 unique power statements to reflect their primary differentiator: custom, quality solar installs.
Content creation and copywriting
The expert copywriters at Xynergy improved Photon Brothers website copy, improving its readability and building out each page with keyword rich content.
PPC (Pay-Per-Click) Advertising
Our certified Adwords specialists put together a high quality PPC campaign to get instant, targeted traffic to their priority markets.
Conversion optimization
Xynergy design and conversion specialists analyzed the Photon Brothers site and re-optimized the site with design and messaging techniques to psychologically influence visitors and push them through the sales funnel towards a lead.
Results
SEO Performance
Photon Brothers first target location was Pueblo, Colorado where they were ranking for zero keywords on the first page. After 50+ hours of SEO optimization, Xynergy specialists got www.photonbrothers.com first page rankings for 16 high quality keywords:
- pueblo co solar companies
- pueblo solar company
- pueblo solar installation
- pueblo solar installers
- pueblo solar panels
- pueblo solar
- solar panel installation pueblo
- solar panel companies pueblo
- best solar contractors in pueblo
- Go solar in Pueblo
- Go solar in Pueblo, CO.
- Pueblo Solar Companies
- Best Pueblo Solar
- Top Pueblo Solar
- Pueblo West Solar
- Sunpower Pueblo
Traffic Stats
Since Xynergy re-launched and optimized the Photon Brothers site there has been a:
139%
increase in sessions
143%
increase in new users
45%
increase in organic traffic
Out of the 1,767 new visitors from organic search<, 100 people submitted Photon Brothers “get an estimate” form and became a qualified lead.
PPC Performance
200,000+
impressions, putting their site and brand got in front of hundreds of thousands of new, qualified potential customers.
2,250clicks
to the Photon Brothers site.
30%
conversions of visitors clicked on the PPC.
161calls
from new site visitors solely from the pay-per-click campaign. (only counting calls lasting more than 30 seconds)
Make Waves
Xynergy has decades of experience, a proven track record, and award winning design. Let's do something big.