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NM Economic Development contracts Premier Digital Agency for Critical Digital Marketing Research & SEO
07
May
2014
After extensive evaluation and search, the NM Economic Development Department has selected Xynergy Digital Media Agency to conduct comprehensive online market research and yearlong strategy as well as website UI/UX design architecture. The project includes developing a full online go-to-market plan that focuses on all of the elements of the Agency's GoNM.Boz site. The project includes:
- key industry market research
- Competitive mapping
- Keyword Trends research,
- Tracking and Analytics tool implementation
- In-dept Search Engine Optimization
- Social Media development and year long communications calendar
- online press releases
- reporting and analysis
The project will also include user stories and UI/UX development along with a revamp of the site architecture.
Xynergy has a long history of successful website development and marketing projects with the state of New Mexico starting in 1995.