Santa Fe School of Massage
About this Project:
Santa Fe School of Massage (originally the Scherer Institute) approached Xynergy® to perform their rebranding of the Schools name. After careful consideration of their target audience and new direction, Xynergy® redesigned the logo and print collateral. While new look was being created, we performed online marketing research in order to define how the new content should be written and website architecture should be designed. A final WordPress website complete with request forms and video was launched in 2011. Online marketing work was performed which resulted in the number two spot for them on the Google results for several competitive terms. Other online marketing work included developing a custom matching newsletter design and building a YouTube channel.