eMail Marketing & Promotion

Setup, design, guidance and training.

Email marketing, if done right, is the most cost-effective generator of website traffic and conversions. We have mastered many systems from Constant Contact to MyEmma and Campaign Monitor. We know how to correctly setup email systems, connect them to your website, import email lists, and configure them to your liking.

Custom Design. Most systems come with pre-designed templates but Xynergy® can create a custom design that matches your company branding.

Strategy. When and how often should you be sending emails?  How do you keep your clients attention and not annoy them?  We work with you to build a strategy that is effective.

List Building. We can help build your email subscription lists through web site opt-in forms, invitations and incentives. 

Content Copywriting. Good copy makes the newsletter. Our copywriting team will work to create the perfect headline, subject and message for your email marketing campaign.

Administration. Using email marketing systems like CreateSend, we prevent duplication, track unsubscribes and remove incorrect addresses, insuring a clean, usable list. We can also provide you with access to your own account, so that you can use our templates to send emails as needed.

Measurement. Every campaign is tracked in detail, showing emails opened and links clicked, so that we know how different messages perform. With that data you can adjust your message and modify other campaigns.

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