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Xynergy Blog

ExpressionEngine is the Spawn of the CMS World

Tuesday, September 30, 2014

Let’s start with a little overview of these two...

Spawn
Al Simmons was a highly trained assassin and was considered the best in the C.I.A. He was promoted to a higher level that dealt with the things that the U.S. government kept secret. When Simmons began to question whether or not they were...

Are Keywords Falling to the Way-Side?

Tuesday, September 16, 2014

Keywords are Limiting, but Topics Bring a Broader Perspective

The current Google algorithm highly values the user experience online. The algorithm seeks to provide users with immediate solutions to their present needs and wants. Essentially, Google’s “focus is to create the best possible [user]...

Responsive Doesn’t Mean Boring

Monday, September 15, 2014

If you own a smartphone or a tablet (collectively known as mobile devices) you'll no doubt have been frustrated by websites you visit where you have to zoom in in order to actually be able to use the site and read the content.  And if you own or run a website, you'll no doubt have heard about the...

WordPress is the Batman of the CMS World

Tuesday, September 9, 2014

WordPress is the Batman of the CMS World

There are so many CMS’s (Content Management Systems) out there, so much so that it’s hard to keep track. How do you know which CMS is right for you? How do you select a CMS with the best functionality for your needs? This is the first of a four-part blog series that will help you not only learn...

It’s All About Strategery When it Comes to Online Marketing

Tuesday, August 5, 2014

Image from dinodogan.com

 

According to research done by Smart Insights, about half of the companies who employ online marketing tactics don’t actually have a strategy. While this is startling at first read, it’s really not that surprising when you think about it. Online marketing relies...

Online Reputation Management (ORM) | Part Two: Responding to Reviews

Monday, May 19, 2014

According to a recent survey done by research firm, Dimensional Research, “90% of consumers say online reviews impact buying decisions.” So, if you’re operating under the notion that online reviews don’t matter, you’re wrong.

 

#143921073 / gettyimages.com

The digital era in which we live is...

Online Reputation Management (ORM) | Part One ORM, Defined

Monday, April 14, 2014

Just a few years ago, communication on the Internet was one-way. Businesses would communicate with their customers as if holding a megaphone. This top-down communication made the megaphone holder the ultimate authority. Sure, consumers had opinions, but they had no effective means of voicing them...

Xynergy Launches Innovative Website for Client

Friday, April 11, 2014

Santa Fe, N.M. — Xynergy Web Design recently launched an innovative website for Integrity Accounting, an accounting and consulting firm based out of Albuquerque, NM. With the goal of positioning the firm as the leading accounting and consulting business in Albuquerque in mind, Xynergy’s team of...

The Story of the Fold

Monday, November 4, 2013

by Narek Kirakossian

You have heard about "The fold", but perhaps not about "life below the fold". There is another way to capture and hold the attention of an audience without cramming things above the once-famous-fold.When there was a fold, it had a height and a set of rules that governed its...

Responsive Theming for Website Mobility - A Must Have in Today’s Mobile World

Wednesday, October 23, 2013

Have you ever looked at a website on your phone and just given up after trying to click on miniscule links or resizing the text of every page to actually be able to read something? Or worse, is this the experience that your site users have waiting for them on their phones? That is a very likely...

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