Keyword Targeting in Adwords - Rolling out in a few weeks!

Buying display campaigns through an interface will soon be a thing from the past. The new interface is built to run display campaigns and allow advertisers to bid, target, and optimize display campaigns in one place. Additionally, part of the launch will be called Next-Gen Keyword Contextual Targeting. This allows marketers to optimize campaigns down to the individual keyword level. Enjoy this new tool!