Here at Xynergy, we want to get it right. We dig into the technical details, no matter how arcane. We test obsessively. Our design and development teams coordinate on the minutea that make the magic happen. Case in point: our new coffee maker.
Our Albuquerque office got one of those fancy coffee makers that has all of the bells and whistles - a carbon water filter; an attached, computer controlled burr grinder; an atomic clock with direct satellite uplink. This coffee maker seriously couldn't exist without an understanding of general relativity.
In order to get the perfect brew, we approached the varied grind and brew settings scientifically. We're collecting data with each brew and running a taste test past at least half of the office, multiple times per day.