DIGITAL AGILITY BLOG:

Google’s New Tool Reveals How Many Customers Your Slow Site is Losing

Kelsey Eaton
Google’s New Tool Reveals How Many Customers Your Slow Site is Losing

Google just updated their ‘test my site’ feature with a tool that allows you to see how many visitors you’ve lost because of slow page load time.

It’s a quick, 2 minute scan that shows you how long it takes both mobile and desktop traffic to load pages on your site.

So while industry statistics imply that most sites lose half of their visitors while waiting for a page to load, this program breaks down your site individually and gives you an estimate of traffic loss.

With a simple scan of your website you get data on:

  • Your site’s mobile speed: 50% of people expect a site to load in less than two seconds.
  • The number of visitors you may be losing: When it comes to mobile speed, every second matters – for each additional second it takes a mobile page to load, conversions can drop by up to 20%.4
  • How you compare to the competition: See how your business stacks up against others in your industry.
  • How to make your site faster: Google will email you a personalized assessment with specific recommendations on how to speed up your site.

It’s evident that monitoring and optimizing site speed is becoming more and more important - not only for retaining your site's traffic, but also for SEO. It’s a no brainer.

Check your site speed and potential customer loss

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Marketing & PR, Search Engine Optimization (SEO/SEM), Tracking, Personalization and Analytics

 

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