DIGITAL AGILITY BLOG:

PPC: Facebook Ads vs. Google Adwords

Xynergy

Facebook Ads are awesome. Advertisers are able to target a very specific demographic based on age, sex, location, and interests, and easily track the performance of those ads. AdWords has a role to play though. Despite fraud and the risk of Ad Fatigue. AdWords works well to accomplish certain goals, like selling merchandise online. Think about the way that you interact with Google ads. For the most part you probably ignore the side bar, perhaps with an I-know-that-game attitude. What about the times you are shopping for a specific item? You have tried perhaps five search term combinations and you are receiving mediocre results. Then an Ad appears that seems like a good fit. You click on it.

Google Ads are also quite useful at the local level where there is less competition. Hotels, Boutiques, Tourist-Oriented Business all stand to gain from using Google’s PPC adverts. The real power of Facebook Ads is the amount of demographic information they control. You can leverage their data to target your ads and learn more about users who have already clicked on your ads. Facebook also allows images in every ad without an upcharge. This is cool not only because you can use images for free but because all the ads include images. Your ad looks no more ‘spammy’ for having done so. For now the two Ad vendors are fairly even in our assessment.

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Pay-Per-Click and Content Advertising (PPC)

 

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