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DIGITAL AGILITY BLOG TOPIC: Analytics & Tracking
How ‘Click-Fraud’ Could Be Affecting Your Adwords Campaigns
Okay, so it’s not the most recent issue that I could be writing about. In fact, a simple Google search regarding ‘click-fraud’ returns articles that were published in 2007. So, at best, I’m late to the party. Despite my tardiness,…
Beyond the Numbers: How to Analyze your Mobile App’s Performance
Whether your app is an avocational adventure or a business necessity, you want to know that your application of hours and dollars is worth the investment. So how do you monitor your app’s performance?
Look Where You Want to Go: How App Analytics can Take you There
This is apt advice, in many situations, including when you are building a website or mobile app. Keeping a focus on how your iOS or Android app investment is performing against your goals is of paramount importance.
Google’s New Tool Reveals How Many Customers Your Slow Site is Losing
Google just updated their ‘test my site’ feature with a tool that allows you to see how many visitors you’ve lost because of slow page load time.
It’s a quick, 2 minute scan that shows you how long it takes both…
Economic Development Tools for the Budget Conscious
GIS Planning is an economic development company who spent years aggregating data sets from government and proprietary sources to support their patented site selection portal.
Customers Fed up with Logging Into Websites
We know that through Google Analytics business owners can view metrics such as page views, past purchases, bounce rate, etc. However, these metrics only provide so much information.
Keyword Targeting in Adwords - Rolling out in a few weeks!
Buying display campaigns through an interface will soon be a thing from the past. The new interface is built to run display campaigns and allow advertisers to bid, target, and optimize display campaigns in one…
Analytics: If You Do Not Have Them You Are Crazy
Conversions are what pay the bills. You need to know who, what, when, where, and why users are converting. Traffic, Engagement and Brand awareness are useful and beneficial but at the end of the day conversions are the only thing that makes money.
Interesting New Geo-messaging Service for Smart Phones
There is a cool new messaging service for mobile devices out there. The service has gained traction with the savvy occupy Wall Street movement because it allows people to organize with those in the immediate vicinity.