TOPIC:   Social Media & Reputation Building


How to Combat Facebook’s Cut on Organic Reach

How to Combat Facebook’s Cut on Organic Reach

Facebook's recent algorithm changes have lead to a significant drop in organic reach.  Here's how you can combat the issue.

The Chicken or The Egg: A Look Into Which Digital Platform Should Be Utilized First

If you have ever started a small business, you undoubtedly know the importance of establishing a digital presence.  With options like social media, pay-per-click, and SEO, the one question that may be the most difficult to answer is “where do I get started?”

In regards to these four platforms, there are pros and cons for each.  The answer to the question really depends on the type of business you are starting, and what your digital goals are.

He Who Hesitates: Business Owners and Their Reluctance to Embrace Social Media

He Who Hesitates: Business Owners and Their Reluctance to Embrace Social Media

I’m always surprised when I speak to business owners who claim to see little to no value in mounting a social media campaign to further their business interests. Despite the damage and the potential sales it could cost their companies, many business leaders seem to prefer to stay away from social media altogether.

Do these owners lack the technological savvy to launch social media campaigns?  Many of the companies that I speak to require highly technical training that is far beyond my own understanding, making them more than capable of understanding straightforward social media strategies or building a simple business profile.  So why are so…

Online Reputation Management (ORM) | Part Two: Responding to Reviews

According to a recent survey done by research firm, Dimensional Research, “90% of consumers say online reviews impact buying decisions.” So, if you’re operating under the notion that online reviews don’t matter, you’re wrong.


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The digital era in which we live is dictated by a 24/7 world of communication, discovery and opinion – it never stops. This means that your consumers can express their thoughts on your business offerings/products and their in-store experiences, etc. any time (day or night). And when they express their opinions – everyone gets to read them and in turn, forms their own opinions and ideas about who you are. Yikes, right?

It’s true:…

Customers Fed up with Logging Into Websites

Interested in gathering more concrete data about your customers to engage with them more effectively? We know that through Google Analytics business owners can view metrics such as page views, past purchases, bounce rate, etc. However, these metrics only provide so much information about your potential customer base, and these techniques suffer from data loss through deleted cookies, access from multiple devices, and purchases as gifts.


The previous technique for supplementing data on your website’s visitors was to collect information through site registration and login forms. As you know from experience, having to recover a password or fill out long forms is extremely…

Google+ Updates

Google announced several key upgrades to their Google Plus social network. Here are the new improvements you can look forward to:


Formatted Content - Users will now see columns of content based on the size of their device's screen. Stunning Media - Videos and photos have become more prominent with their enhancement to fit the entire width of the stream. Fancy Animations - Google+ has customized even further with new in stream animations: a bouncing sharebox, interactive cards, and sliding menus Automatic Hash Tags – Google+ will now add hash tags to posts to connect users with related topics. These hash tags can be removed at any…

How to Measure Social Media Success

Every business that has started a social media account to promote their business has wondered how this effort translates into profit. The truth is that no one really knows what a like, an interaction, or a view means for your business. If this is the case, which social media metrics are worth measuring? Mashable asked a collection of entrepreneurs what strategies they employ to gauge their social media success.  

Shane Snow - Contently Tracks: Reach, engagement, and influence. Reach gives an idea of who saw your content (page views and social impressions). Engagement measures who consumed your content (total minutes spent on…

SEO VS Social

There was a time that SEO and social were two entirely separate departments. During this time, a successful company had a social team and an SEO team and the two rarely mingled. At this time, it made sense…SEO was all about being found in a search, and social media was about keeping those intrigued about your product or service if they had already found your brand. SEO set the bait and social kept ‘em on the hook.These days, SEO and social are completely inseparable. Customers can just as easily find a company through Twitter as they can Google — and those social media…

Not Incorporating Social Media could be Fatal

I have a friend who runs a nationwide “traditional” business, and business has been down, like it has been for most people. I suggested that he add some social network marketing initiatives, and his answer was he is “too busy.” He is not alone, according to a recent study, which concludes that only 47% of companies use social media today for marketing, despite the fact that 78% of executives polled feel it’s critical for success. What’s the problem? It seems to me that there is abundant proof in the marketplace of the financial returns to both large and small businesses, the low cost of entry, and the…

Advertising Trends of 2012

Advertising trends from 2012 were mostly driven by the shift to advertising on mobile devices. Since the mobile advertising formats are cheaper, advertisers were all competing to save the most money. The following are adverting trends from 2012: 

1. Native Advertising Native advertising refers to implementing branded content written in the website’s or app’s authentic voice. It is a form of sponsored content that shares branded content organically and seamlessly. An example of native advertising is an article or post that promotes another brand. This sneaky form of advertising strongly contrasts the pop-ups and banner ads consumers are accustomed to. These traditional ads…

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