There was a time that SEO and social were two entirely separate departments. During this time, a successful company had a social team and an SEO team and the two rarely mingled. At this time, it made sense…SEO was all about being found in a search, and social media was about keeping those intrigued about your product or service if they had already found your brand. SEO set the bait and social kept ‘em on the hook.These days, SEO and social are completely inseparable. Customers can just as easily find a company through Twitter as they can Google — and those social media links are busy boosting a company’s SEO signals.
Digital Media & Content, Search Engine Optimization - SEO, Social Media Engagement