Xynergy Blog

Economic Development Tools for the Budget Conscious

Tuesday, April 25, 2017

Cities, states, and counties who want to actively recruit and welcome new businesses now have a new tool to help with what can seem like an overwhelming task.

GIS Planning is an economic development company who spent years aggregating data sets from government and proprietary sources to support...

3 Types of Negative SEO to Avoid in 2017

Friday, April 21, 2017

The threat of negative SEO is daunting, but very real. Any competitor of yours could utilize negative SEO to hurt your SEO rankings and improve their chances at beating you for a top slot in Google. 

What is Negative SEO?

Negative SEO is a set of activities (often performed by a site's...

Fake SEO plugin infects 4,000 Wordpress Sites

Wednesday, April 5, 2017

Over 4,000 Wordpress sites have been infected with dangerous malware that disguises itself as an SEO plugin to attract unsuspecting webmasters. This isn’t the first time Wordpress has has this issue, though…Wordpress is a frequent target for hackers.

Why do hackers target WordPress specifically?...

Why You Should Be Converting From HTTP to HTTPS

Friday, March 31, 2017

If you have ever typed in a URL, you may have noticed those letters that spontaneously appear in front of the www that you pounded out on cruise control. Did you ever ask yourself what they mean?  Well, those acronyms can have a major impact on the safety and performance of your website and, based...

5 Ways to Grow Your Email List by 25% -  Fast

Friday, March 24, 2017

Grow Email List Fast

Grow Your Email List by 25% - fast - with these 5 Strategies 

Email marketing is one of the best ways to drive sales - it outperforms practically any other online channel. Did you know that 58% of adults check their email first thing in the morning and that email is almost 40 times better at...

Hiring a Professional Translator: Why Should I Bother?

Monday, March 13, 2017

Forgoing a professoinal translator comes at a high cost.

In this day and age of electronic capabilities, free online translation programs are readily available, and it may be tempting to forgo the expense of hiring a professional translator in favor of using these easy options. But before you...

Google Rank Brain: What it Means for SEO

Tuesday, March 7, 2017

Google Rank Brain SEO

Google is using a machine learning technology called RankBrain to help deliver its search results. Here’s what you need to know about it.

What is Google Rank Brain?

RankBrain is a machine-learning artificial intelligence system that helps Google process a portion of its search results, in...

He Who Hesitates: Business Owners and Their Reluctance to Embrace Social Media

Tuesday, February 14, 2017

Social media

I’m always surprised when I speak to business owners who claim to see little to no value in mounting a social media campaign to further their business interests. Despite the damage and the potential sales it could cost their companies, many business leaders seem to prefer to stay away from social...

Responsive Design V Adaptive Design

Thursday, July 21, 2016

Responsive vs Adaptive Web Design

By now, most everyone knows that when building a website, you must cater it to mobile users as well.X

When mobile devices first became popular, one of the most common techniques for catering to this new medium was to have completely separate URL for mobile content, effectively separating the...

Torn Between WordPress and Expression Engine? How To Choose the CMS that Works Best for You

Tuesday, June 28, 2016

WordPress and Expression Engine are the two most popular Content Management Systems (CMS) out there when it comes to building a website (or redoing an existing one). Our Xynergy team is expert at both.

A robust CMS provides the foundation for collaboration, offering users the ability to manage...