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Vlogging: What a Video Blog Can Do For You

Vlogging: What a Video Blog Can Do For You

Your site is up and running, the hits are coming in thick and fast, your marketing plan is working. What’s left but to sit back and revel in your success, knowing you’ve done everything possible to drive traffic to your site and develop content that engages the visitors?

In fact, there’s more you can do, and it’s not even especially difficult.

Video blogging, or “vlogging,” is an easy way to personalize your content, respond to visitor questions, mount a product demonstration, and more.

Vlogs can range from elaborately produced videos to simple “talking heads,” depending on your budget, your target audience, and the complexity of the message you’re trying to convey.

But…

You Are A Designer

6 Jun, 2017 Paul Wright
You Are A Designer

A designer is not some heroic super-hipster sipping a $5 cappuccino while puzzling over a macbook in a beautifully lit, industrial-chic coffee shop. A designer is someone who plans out the look or form of content for a visual medium. Everybody is a designer - we all make design decisions. The idea of designers as a different breed, separate from the rest of us, abdicates responsibility from our own design choices. Embrace it - you are a designer.

The decisions you make regarding look and form will either improve or detract from the media you create. Any time you create content…

Local SEO: Advice for Ranking on Local Searches

Local SEO Best Practices 

If you are a small business owner, chances are, you have searched for your company online (It’s okay to admit, we won’t call you narcissistic).  After all, it is important to know how your company is being displayed to viewers across the web.  In the not so distant past, a search like this would be very discouraging.  Search engine results would be littered with national companies and business listing sites that would push smaller companies towards the bottom, or even completely off the first page.  This made it very difficult for small local businesses to compete for clicks and impressions.  Nowadays, Google…

Freelancer or Marketing Agency? 5 Things to Consider.

For businesses looking to expand their digital marketing services, it's important to consider who to work with to boost profitability and engagement online. Both freelancers and agencies have their advantages and disadvantages - but when running a business there are 5 important things to consider before signing with any digital marketing professional: 

5 Things to Consider When Hiring a Digital Marketing Freelancer or Agency:  Price. This is usually the bottom line. Typically, freelancers charge lower rates than agencies but at what cost? There are many other factors to consider before awarding someone the project.  Quality. Here, the idea that "you get what you pay for" rings true. When…

Economic Development Tools for the Budget Conscious

Cities, states, and counties who want to actively recruit and welcome new businesses now have a new tool to help with what can seem like an overwhelming task.

GIS Planning is an economic development company who spent years aggregating data sets from government and proprietary sources to support their patented site selection portal called ZoomProspector.    This tool allows a webmaster with no technical experience to integrate search and browse tools for prospective businesses to not only determine if your locale is a good match, but to find the exact property that will meet their needs.

Recently City of Huntington Beach implemented the full suite of…

3 Types of Negative SEO to Avoid in 2017

The threat of negative SEO is daunting, but very real. Any competitor of yours could utilize negative SEO to hurt your SEO rankings and improve their chances at beating you for a top slot in Google. 

What is Negative SEO?

Negative SEO is a set of activities (often performed by a site's competitors) aimed at lowering a website's rankings in search results by performing activities that Google openly frows upon or doesnt allow. Typically these activities are conducted off-page (like building unnatural links to the site or scraping and reposting its content - which Google sees as spammy); but in some cases, "they may also involve hacking the site and modifying…

Fake SEO plugin infects 4,000 Wordpress Sites

Over 4,000 Wordpress sites have been infected with dangerous malware that disguises itself as an SEO plugin to attract unsuspecting webmasters. This isn’t the first time Wordpress has has this issue, though…Wordpress is a frequent target for hackers.

Why do hackers target WordPress specifically?

Well, Because it’s so popular. If you want to hack into a ton of websites for your own nefarious purposes, are you going to spend a ton of time trying to find vulnerabilities on a more unique platform used by 500 websites, or are you going to try to break the platform that has hundreds of millions of sites? Exactly. So…

Why You Should Be Converting From HTTP to HTTPS

31 Mar, 2017 Justin Alei

If you have ever typed in a URL, you may have noticed those letters that spontaneously appear in front of the www that you pounded out on cruise control. Did you ever ask yourself what they mean?  Well, those acronyms can have a major impact on the safety and performance of your website and, based on recent studies, can drastically impact your business. 

HTTP stands for Hyper Text Transfer Protocol and it simply allows for communication between two systems, such as a browser and a server.  HTTP does not consider the kind of data being shared nor who is viewing the data; it simply…

5 Ways to Grow Your Email List by 25% -  Fast

Grow Your Email List by 25% - fast - with these 5 Strategies 

Email marketing is one of the best ways to drive sales - it outperforms practically any other online channel. Did you know that 58% of adults check their email first thing in the morning and that email is almost 40 times better at acquiring new customers than Facebook and Twitter? It’s true. But the biggest challenge most businesses face with email marketing is that they don’t have an email list (or database) big enough to really see the awesome benefits of email.

Fortunately, there's quite a bit that you can do to get new email…

Hiring a Professional Translator: Why Should I Bother?

Forgoing a professoinal translator comes at a high cost.

In this day and age of electronic capabilities, free online translation programs are readily available, and it may be tempting to forgo the expense of hiring a professional translator in favor of using these easy options. But before you opt to go it alone without professional help, you’ll want to consider how the limitations of electronic translation might affect your business.

 

• Linguistic confusion

Electronic programs often render literal translations, which means that colloquial expressions or regional usage can become very confusing. Consider the French phrase “"Se taper le cul par terre," which means to laugh uproariously.…

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