DIGITAL AGILITY BLOG

Detail-Oriented

13 Jul, 2017 Paul Wright
Detail-Oriented
Detail-Oriented Caffeine Motivated

Here at Xynergy, we want to get it right.  We dig into the technical details, no matter how arcane.  We test obsessively.  Our design and development teams coordinate on the minutea that make the magic happen.  Case in point: our new coffee maker.

Our Albuquerque office got one of those fancy coffee makers that has all of the bells and whistles - a carbon water filter; an attached, computer controlled burr grinder; an atomic clock with direct satellite uplink.  This coffee maker seriously couldn't exist without an understanding of general relativity.

In order to get the perfect brew, we approached the varied grind and brew settings…

Google’s New Tool Reveals How Many Customers Your Slow Site is Losing

Google’s New Tool Reveals How Many Customers Your Slow Site is Losing
Google just updated their ‘test my site’ feature with a tool that allows you to see how many visitors you’ve lost because of slow page load time.

It’s a quick, 2 minute scan that shows you how long it takes both mobile and desktop traffic to load pages on your site.

So while industry statistics imply that most sites lose half of their visitors while waiting for a page to load, this program breaks down your site individually and gives you an estimate of traffic loss.

With a simple scan of your website you get data on:

Your site’s mobile speed: 50% of people expect a site to load in less than two…

Google AMP: Do you need it for SEO?

Google AMP promises that your site will run 4x faster, in just 6 simple steps. For web designers and digital marketers, this might sound like a no brainer - right? Well not quite...

What is Google AMP anyway?

According to the Accelerated Mobile Pages (AMP) Project, “The Accelerated Mobile Pages (AMP) Project is an open source initiative that embodies the vision that publishers can create mobile optimized content once and have it load instantly everywhere.”

In layman's terms - this means that when you search for a keyword, Google will show you a carousel that highlights stories published on AMP-enabled sites before other results

In a SERP…

Vlogging: What a Video Blog Can Do For You

Vlogging: What a Video Blog Can Do For You

Your site is up and running, the hits are coming in thick and fast, your marketing plan is working. What’s left but to sit back and revel in your success, knowing you’ve done everything possible to drive traffic to your site and develop content that engages the visitors?

In fact, there’s more you can do, and it’s not even especially difficult.

Video blogging, or “vlogging,” is an easy way to personalize your content, respond to visitor questions, mount a product demonstration, and more.

Vlogs can range from elaborately produced videos to simple “talking heads,” depending on your budget, your target audience, and the complexity of the message you’re trying to convey.

But…

SEO for Art Galleries – Xynergy can help you make a digital masterpiece

Art Gallery SEO 

Unfortunately, beautiful art does not always translate to beautiful performance online.  After performing several digital marketing projects for Santa Fe art galleries here in New Mexico, we know that fact all too well.  Art galleries represent some of the most intriguing, yet poorly performing websites on the internet.  So when it comes to making these sites climb the search engines ranks, what does it really take?  Xynergy is here to help. 

Small Pay per Click Campaigns

If you don’t have thousands to poor into keyword research, there is an inexpensive shortcut you can take to gather information on your own.  Running a small PPC campaign is a great way to…

You Are A Designer

You Are A Designer

A designer is not some heroic super-hipster sipping a $5 cappuccino while puzzling over a macbook in a beautifully lit, industrial-chic coffee shop. A designer is someone who plans out the look or form of content for a visual medium. Everybody is a designer - we all make design decisions. The idea of designers as a different breed, separate from the rest of us, abdicates responsibility from our own design choices. Embrace it - you are a designer.

The decisions you make regarding look and form will either improve or detract from the media you create. Any time you create content…

Local SEO: Advice for Ranking on Local Searches

Local SEO Best Practices 

If you are a small business owner, chances are, you have searched for your company online (It’s okay to admit, we won’t call you narcissistic).  After all, it is important to know how your company is being displayed to viewers across the web.  In the not so distant past, a search like this would be very discouraging.  Search engine results would be littered with national companies and business listing sites that would push smaller companies towards the bottom, or even completely off the first page.  This made it very difficult for small local businesses to compete for clicks and impressions.  Nowadays, Google…

Freelancer or Marketing Agency? 5 Things to Consider.

For businesses looking to expand their digital marketing services, it's important to consider who to work with to boost profitability and engagement online. Both freelancers and agencies have their advantages and disadvantages - but when running a business there are 5 important things to consider before signing with any digital marketing professional: 

5 Things to Consider When Hiring a Digital Marketing Freelancer or Agency:  Price. This is usually the bottom line. Typically, freelancers charge lower rates than agencies but at what cost? There are many other factors to consider before awarding someone the project.  Quality. Here, the idea that "you get what you pay for" rings true. When…

Economic Development Tools for the Budget Conscious

Cities, states, and counties who want to actively recruit and welcome new businesses now have a new tool to help with what can seem like an overwhelming task.

GIS Planning is an economic development company who spent years aggregating data sets from government and proprietary sources to support their patented site selection portal called ZoomProspector.    This tool allows a webmaster with no technical experience to integrate search and browse tools for prospective businesses to not only determine if your locale is a good match, but to find the exact property that will meet their needs.

Recently City of Huntington Beach implemented the full suite of…

3 Types of Negative SEO to Avoid in 2017

The threat of negative SEO is daunting, but very real. Any competitor of yours could utilize negative SEO to hurt your SEO rankings and improve their chances at beating you for a top slot in Google. 

What is Negative SEO?

Negative SEO is a set of activities (often performed by a site's competitors) aimed at lowering a website's rankings in search results by performing activities that Google openly frows upon or doesnt allow. Typically these activities are conducted off-page (like building unnatural links to the site or scraping and reposting its content - which Google sees as spammy); but in some cases, "they may also involve hacking the site and modifying…

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