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How ‘Click-Fraud’ Could Be Affecting Your Adwords Campaigns
David Cox

How ‘Click-Fraud’ Could Be Affecting Your Adwords Campaigns

Okay, so it’s not the most recent issue that I could be writing about.  In fact, a simple Google search regarding ‘click-fraud’ returns articles that were published in 2007.  So, at best, I’m late to the party.  Despite my tardiness,…

How UTM Codes Build Audience and Track Traffic
Rick Washington

How UTM Codes Build Audience and Track Traffic

The phrase UTM codes may sound like an overblown plot element for world domination in the next Mission Impossible movie. But in actuality, UTM codes or Urchin Tracking Module codes are a great tool to…

Zero is your Hero in Organic Google Searches
Rick Washington

Zero is your Hero in Organic Google Searches

As a business owner, I’m sure you’re familiar with Google’s ranking system and how it affects online searches for your website. And if you’ve read my last blog, you also understand how local backlinks play a critical role in local…

Beyond the Numbers:  How to Analyze your Mobile App’s Performance
Sue Swanback

Beyond the Numbers:  How to Analyze your Mobile App’s Performance

Whether your app is an avocational adventure or a business necessity, you want to know that your application of hours and dollars is worth the investment.  So how do you monitor your app’s performance? 

Why Local Backlinks are so Important for Local SEO
Rick Washington

Why Local Backlinks are so Important for Local SEO

As mentioned in my previous blog, backlinks play a critical role in a website's rankings. And when your potential prospects are basically the world, the traditional thought process would be to have as many high authoritative…

What are Backlinks?
Rick Washington

What are Backlinks?

If you've read about or studied Search Engine Optimization (SEO), then you’ve most likely have heard the term "backlink.’ In fact, the word is usually thrown around by SEO experts when discussing your website and not explained any…

Catching up on the recent changes to Adwords
David Cox

Catching up on the recent changes to Adwords

Since the beginning of May 2017, Google has implemented several changes to Adwords that not only affect the user experience, but also Adwords strategy in the future.  We break down some of the larger changes that you may have already seen within your campaigns.

Xynergy at the ExpressionEngine Conference 2017
Justin Alei

Xynergy at the ExpressionEngine Conference 2017

Xynergy developer and ExpressionEngine expert attended the annual conference for the in Denver, CO.  EllisLab staff were showcasing the upcoming version 4, including behind-the-scenes improvements and functionality additions. 

5 Reasons to Advertise on Instagram Now
David Cox

5 Reasons to Advertise on Instagram Now

Instagram has one of the highest user engagement rates on the web and is becoming an ideal platform for promotion. 

Look Where You Want to Go:  How App Analytics can Take you There
Sue Swanback

Look Where You Want to Go:  How App Analytics can Take you There

This is apt advice, in many situations, including when you are building a website or mobile app.  Keeping a focus on how your iOS or Android app investment is performing against your goals is of paramount importance. 

How to Combat Facebook’s Cut on Organic Reach
David Cox

How to Combat Facebook’s Cut on Organic Reach

Facebook's recent algorithm changes have lead to a significant drop in organic reach. 

Here's how you can combat the issue.

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