1. Connect with relevant users. Comment on posts, cc users with @mentions, repin original content, or “like” pins when it’s not appropriate to repin. Engage with other users as you would on any other social media site.
2. Use Pinterest for linkbuilding campaigns. Link with your parters!
3. Optimize your page to get found by other Pinterest users. Link to your website and optimize your “about” section with relevant keyboards.
4. Expand your search results. When someone searches your brand, your Pinterest profile can appear in the search engine ranking placement (SERP) along with your site and your other social media profiles. Make sure your Pinterest page is set to show up on SERPs by ensuring “Hide your Pinterest profile from search engines” is switched OFF in your account settings.
5. Focus on targeted, brand-friendly pins that will result in click-through traffic. Pin only for your target audience and pin images that encourage click-throughs.
6. Use Pinterest to gather useful content for your industry. Pinterest is an insanely effective visual bookmarking tool. Instead of pinning your own content, build your authority and add to the discussion by pinning relevant content from others.
7. Measure. Analyze your site’s Pinterest traffic to see which pins are effective and which aren’t. You can also use tools like Pinreach to measure your Pinterest profile analytics.
