Blog: Web Development

Economic Development Tools for the Budget Conscious

Cities, states, and counties who want to actively recruit and welcome new businesses now have a new tool to help with what can seem like an overwhelming task.

GIS Planning is an economic development company who spent years aggregating data sets from government and proprietary sources to support their patented site selection portal called ZoomProspector.    This tool allows a webmaster with no technical experience to integrate search and browse tools for prospective businesses to not only determine if your locale is a good match, but to find the exact property that will meet their needs.

Recently City of Huntington Beach implemented the full suite of…

Fake SEO plugin infects 4,000 Wordpress Sites

Over 4,000 Wordpress sites have been infected with dangerous malware that disguises itself as an SEO plugin to attract unsuspecting webmasters. This isn’t the first time Wordpress has has this issue, though…Wordpress is a frequent target for hackers.

Why do hackers target WordPress specifically?

Well, Because it’s so popular. If you want to hack into a ton of websites for your own nefarious purposes, are you going to spend a ton of time trying to find vulnerabilities on a more unique platform used by 500 websites, or are you going to try to break the platform that has hundreds of millions of sites? Exactly. So…

Hiring a Professional Translator: Why Should I Bother?

Forgoing a professoinal translator comes at a high cost.

In this day and age of electronic capabilities, free online translation programs are readily available, and it may be tempting to forgo the expense of hiring a professional translator in favor of using these easy options. But before you opt to go it alone without professional help, you’ll want to consider how the limitations of electronic translation might affect your business.

 

• Linguistic confusion

Electronic programs often render literal translations, which means that colloquial expressions or regional usage can become very confusing. Consider the French phrase “"Se taper le cul par terre," which means to laugh uproariously.…

Responsive Design V Adaptive Design

Responsive Design V Adaptive Design

By now, most everyone knows that when building a website, you must cater it to mobile users as well.

When mobile devices first became popular, one of the most common techniques for catering to this new medium was to have completely separate URL for mobile content, effectively separating the mobile site from the desktop site.  When a page was requested, the website detected what kind of user you were, based on information in your browser, and then redirected you to the appropriate version. (You may have noticed sites like this if you were ever redirected to a sub-domain like m.yourwebsite.com on a…

The One Page Website: Friend or Foe

The One Page Website: Friend or Foe

For years now it has been thought that having a single dynamic looking website would not go well with your SEO and ranking amongst Search Engines. We are here to tell you that is not the case, with more and more single page sites popping up every day the popular search engines have begun to crawl through the content like a multi paged website.  But we must insist that you build or have your single page website correctly or this won't be the case for you.

Building a single page website correctly can be beneficial to you and to your business, why you…

3 Red Flags that Send Clients Running

3 Red Flags that Send Clients Running

Agencies and independent contractors are supposed to make life your life easier. The agent/client relationship is symbiotic. The client pays money, and the agency uses their expertise to advise the client or deliver a product.  In return, the client passes on the agency’s name, and the cycle begins again.

While that sounds great, there there are problems in every relationship, and if you know the warning signs, you can look for other alternatives before the going gets rough. Here are the three most common complaints we've heard about unsuccessful agent/client relationships.

1) My Agency Acts Like a Dictatorship

Over the years, we’ve heard horror stories about website administrators who refuse to give up control of a site or marketers who refuse to listen to client input.  We’ve…

Responsive Doesn’t Mean Boring

If you own a smartphone or a tablet (collectively known as mobile devices) you'll no doubt have been frustrated by websites you visit where you have to zoom in in order to actually be able to use the site and read the content.  And if you own or run a website, you'll no doubt have heard about the technique known as 'responsive theming' or 'responsive design', which is the web industry's unanimous answer to the growing marketshare 'mobile devices' have when it comes to how the world is using the internet.  In short, responsive design allows a website's content to be displayed differently depending on the viewer's…

CEO of Xynergy, Jennifer Martin, named Local Legend in Pacheco’s “Legendary Locals of Santa Fe”

Xynergy® has been building websites and specializing in Internet marketing across a variety of industries, non-profits, and state and local government agencies since 1994. Our clients range from California to Europe and Africa. Our CEO, Jennifer Martin, was a pioneer in the field of web development and started Xynergy® with no investors before any published web design guides were available. At the time, the Internet only had around 1,300 websites while today there are more than half a billion. Martin was able to predict the enormous potential of the Internet for businesses and organizations to reach a multitude of audiences. The…

The Story of the Fold

by Narek Kirakossian

You have heard about "The fold", but perhaps not about "life below the fold". There is another way to capture and hold the attention of an audience without cramming things above the once-famous-fold.When there was a fold, it had a height and a set of rules that governed its use. The fold struggled to maintain its height, because without defined height, there is no fold. Crammed with buttons, forms and blog posts, the fold soon suffered abuse. When the size of screens and resolutions multiplied, the fold became confused and now it is not likely to be used. Today, it's safe to say that there is no fold, and whether there is life below the fold…

Responsive Theming for Website Mobility - A Must Have in Today’s Mobile World

Have you ever looked at a website on your phone and just given up after trying to click on miniscule links or resizing the text of every page to actually be able to read something? Or worse, is this the experience that your site users have waiting for them on their phones? That is a very likely scenario if you have not taken the time to ensure that your site has a responsive theme.

Responsive themes are just what they sound like. We call your website design a “theme,” so a responsive theme is one that responds and adjusts intelligently to the device on which it is…

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