DIGITAL AGILITY BLOG
TOPIC: Search Engine Optimization (SEO/SEM)
If you have ever started a small business, you undoubtedly know the importance of establishing a digital presence. With options like social media, pay-per-click, and SEO, the one question that may be the most difficult to answer is “where do I get started?”
In regards to these four platforms, there are pros and cons for each. The answer to the question really depends on the type of business you are starting, and what your digital goals are.
It’s a quick, 2 minute scan that shows you how long it takes both mobile and desktop traffic to load pages on your site.
So while industry statistics imply that most sites lose half of their visitors while waiting for a page to load, this program breaks down your site individually and gives you an estimate of traffic loss.
With a simple scan of your website you get data on:Your site’s mobile speed: 50% of people expect a site to load in less than two…
Google AMP promises that your site will run 4x faster, in just 6 simple steps. For web designers and digital marketers, this might sound like a no brainer - right? Well not quite...What is Google AMP anyway?
According to the Accelerated Mobile Pages (AMP) Project, “The Accelerated Mobile Pages (AMP) Project is an open source initiative that embodies the vision that publishers can create mobile optimized content once and have it load instantly everywhere.”
In layman's terms - this means that when you search for a keyword, Google will show you a carousel that highlights stories published on AMP-enabled sites before other resultsIn a SERP…
Your site is up and running, the hits are coming in thick and fast, your marketing plan is working. What’s left but to sit back and revel in your success, knowing you’ve done everything possible to drive traffic to your site and develop content that engages the visitors?
In fact, there’s more you can do, and it’s not even especially difficult.Video blogging, or “vlogging,” is an easy way to personalize your content, respond to visitor questions, mount a product demonstration, and more.
Vlogs can range from elaborately produced videos to simple “talking heads,” depending on your budget, your target audience, and the complexity of the message you’re trying to convey.
Unfortunately, beautiful art does not always translate to beautiful performance online. After performing several digital marketing projects for Santa Fe art galleries here in New Mexico, we know that fact all too well. Art galleries represent some of the most intriguing, yet poorly performing websites on the internet. So when it comes to making these sites climb the search engines ranks, what does it really take? Xynergy is here to help.Small Pay per Click Campaigns
If you don’t have thousands to poor into keyword research, there is an inexpensive shortcut you can take to gather information on your own. Running a small PPC campaign is a great way to…
If you are a small business owner, chances are, you have searched for your company online (It’s okay to admit, we won’t call you narcissistic). After all, it is important to know how your company is being displayed to viewers across the web. In the not so distant past, a search like this would be very discouraging. Search engine results would be littered with national companies and business listing sites that would push smaller companies towards the bottom, or even completely off the first page. This made it very difficult for small local businesses to compete for clicks and impressions. Nowadays, Google…
The threat of negative SEO is daunting, but very real. Any competitor of yours could utilize negative SEO to hurt your SEO rankings and improve their chances at beating you for a top slot in Google.What is Negative SEO?
Negative SEO is a set of activities (often performed by a site's competitors) aimed at lowering a website's rankings in search results by performing activities that Google openly frows upon or doesnt allow. Typically these activities are conducted off-page (like building unnatural links to the site or scraping and reposting its content - which Google sees as spammy); but in some cases, "they may also involve hacking the site and modifying…
Over 4,000 Wordpress sites have been infected with dangerous malware that disguises itself as an SEO plugin to attract unsuspecting webmasters. This isn’t the first time Wordpress has has this issue, though…Wordpress is a frequent target for hackers.Why do hackers target WordPress specifically?
Well, Because it’s so popular. If you want to hack into a ton of websites for your own nefarious purposes, are you going to spend a ton of time trying to find vulnerabilities on a more unique platform used by 500 websites, or are you going to try to break the platform that has hundreds of millions of sites? Exactly. So…
If you have ever typed in a URL, you may have noticed those letters that spontaneously appear in front of the www that you pounded out on cruise control. Did you ever ask yourself what they mean? Well, those acronyms can have a major impact on the safety and performance of your website and, based on recent studies, can drastically impact your business.
HTTP stands for Hyper Text Transfer Protocol and it simply allows for communication between two systems, such as a browser and a server. HTTP does not consider the kind of data being shared nor who is viewing the data; it simply…
In this day and age of electronic capabilities, free online translation programs are readily available, and it may be tempting to forgo the expense of hiring a professional translator in favor of using these easy options. But before you opt to go it alone without professional help, you’ll want to consider how the limitations of electronic translation might affect your business.
• Linguistic confusion
Electronic programs often render literal translations, which means that colloquial expressions or regional usage can become very confusing. Consider the French phrase “"Se taper le cul par terre," which means to laugh uproariously.…
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- Branding, Graphic Design, Media and Videos (14)
- Marketing & PR (48)
- Search Engine Optimization (SEO/SEM) (26)
- Social Media & Reputation Building (29)
- Pay-Per-Click and Content Advertising (PPC) (7)
- Email Promotion (7)
- Tracking, Personalization and Analytics (5)
- Website Development & Mobile Responsive (26)
- Mobile Apps & Website Database Systems (3)