Blog: Search Engine Optimization

Local SEO: Advice for Ranking on Local Searches

Local SEO Best Practices 

If you are a small business owner, chances are, you have searched for your company online (It’s okay to admit, we won’t call you narcissistic).  After all, it is important to know how your company is being displayed to viewers across the web.  In the not so distant past, a search like this would be very discouraging.  Search engine results would be littered with national companies and business listing sites that would push smaller companies towards the bottom, or even completely off the first page.  This made it very difficult for small local businesses to compete for clicks and impressions.  Nowadays, Google…

3 Types of Negative SEO to Avoid in 2017

The threat of negative SEO is daunting, but very real. Any competitor of yours could utilize negative SEO to hurt your SEO rankings and improve their chances at beating you for a top slot in Google. 

What is Negative SEO?

Negative SEO is a set of activities (often performed by a site's competitors) aimed at lowering a website's rankings in search results by performing activities that Google openly frows upon or doesnt allow. Typically these activities are conducted off-page (like building unnatural links to the site or scraping and reposting its content - which Google sees as spammy); but in some cases, "they may also involve hacking the site and modifying…

Google Rank Brain: What it Means for SEO

Google is using a machine learning technology called RankBrain to help deliver its search results. Here’s what you need to know about it.

What is Google Rank Brain?

RankBrain is a machine-learning artificial intelligence system that helps Google process a portion of its search results, in particular rare, unique or one-of-a-kind queries. Google started using it in early 2015 and it is now used globally.

What is machine-learning?

Machine learning is where a computer teaches itself how to do something, rather than being taught by humans or by following detailed coding and programming.

Is RankBrain the new way Google ranks search results?

No. RankBrain is only a part…

So many reasons you don’t want to have your website hacked…now , SEO is another.

So many reasons you don’t want to have your website hacked…now , SEO is another.

Often times, we will hear from clients that they are not worried about having their site hacked because there isn’t any credit card information collected. Hacking sites is no longer a concern for online stores only. It is a concern for EVERYONE with a website. There are many reasons why having your site hacked can be a nightmare. One of these reasons is being hacked can negatively affect your SEO, most people don’t think about this or realize when it happens. But when it does...look out. When your site is hacked a search engine can pick up on it just by crawling your site.…

Is SEO Really Dead?

Is SEO Really Dead?
The Internet is awash with articles that ponder the death of the SEO industry.  In November of 2013, Forbes published an article titled “Is SEO Dead?”  In March of 2014, Copyblogger stated that the term, SEO “is officially dead.”  In July of 2014, ClickZ stated that if SEO “isn’t functionally dead, it’s certainly in the sick-house.”  Are you seeing the trend?

Yet when I perform a Google search for SEO, I’m inundated by 11 pay per click ads, 374 billion search results, and 6.89 million news results.  So if SEO is dead, why does there appear to be such a booming industry?  Conversely, why are content marketers heralding its demise?  There are simple…

Are Keywords Falling to the Way-Side?

Are Keywords Falling to the Way-Side?

Keywords are Limiting, but Topics Bring a Broader Perspective

The current Google algorithm highly values the user experience online. The algorithm seeks to provide users with immediate solutions to their present needs and wants. Essentially, Google’s “focus is to create the best possible [user] experience online in the most efficient way possible.” – B2C.com.

The algorithm relies upon excellent content – content that is:

Easy to Digest Well-written with a Focus on a Trending or Highly Searched Topic Authored by an Industry Expert Easy to Apply Timely

From such content, the algorithm dishes out the perfect morsel for the hungry searcher to consume; and the best way for searchers to find your…

It’s All About Strategery When it Comes to Online Marketing

Image from dinodogan.com

 

According to research done by Smart Insights, about half of the companies who employ online marketing tactics don’t actually have a strategy. While this is startling at first read, it’s really not that surprising when you think about it. Online marketing relies heavily on time – the time it takes to think of great content, the time it takes to generate that content, and the time it takes to implement imperative marketing tasks – like scheduling frequent updates on social media platforms and posting blogs regularly.

Really, who has the time to do these things, let alone create a strategy that is easy to execute?…

SEO VS Social

There was a time that SEO and social were two entirely separate departments. During this time, a successful company had a social team and an SEO team and the two rarely mingled. At this time, it made sense…SEO was all about being found in a search, and social media was about keeping those intrigued about your product or service if they had already found your brand. SEO set the bait and social kept ‘em on the hook.These days, SEO and social are completely inseparable. Customers can just as easily find a company through Twitter as they can Google — and those social media…

Reach, Relevance, and Reward (ROI): How does Google Adwords work?

Google Adwords may not be easy to understand; but, of all of the online marketing tools available, it is potentially the most efficient. At the very least, it allows you to set your own maximum budget. If you don't want to spend big bucks then don't (You can still generate revenue with a dollar per day). Adwords was created by techies and for techies, so if average Joe wants to advertise his small business, he will have to spend several hours figuring out how to utilize things like Keywords, Click through Rate, and Quality score. The learning curve for Adwords is very…

How to Get the Most of Your Mobile Site

Tablets are the next biggest trend in e-commerce if their performance during last year’s holiday season is any indication. Tablet traffic accounted for 8-19 percent of total shopping traffic from Thanksgiving to Cyber Monday last year. Total sales from tablets were between 7-17 percent while Ipads were responsible for 94% of these sales. Tablet shoppers converted as much as 38 percent higher than regular shoppers and average order sizes were up by 15 percent. Tablets play a major role in pre-sale consumer activities: over half of tablet users have looked up product and price information, searched for store location, or read…

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