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DIGITAL AGILITY BLOG TOPIC: Internet Advertising
How ‘Click-Fraud’ Could Be Affecting Your Adwords Campaigns
Okay, so it’s not the most recent issue that I could be writing about. In fact, a simple Google search regarding ‘click-fraud’ returns articles that were published in 2007. So, at best, I’m late to the party. Despite my tardiness,…
5 Reasons to Advertise on Instagram Now
Instagram has one of the highest user engagement rates on the web and is becoming an ideal platform for promotion.
The Chicken or The Egg: A Look Into Which Digital Platform Should Be Utilized First
With options like social media, pay-per-click, and SEO, the one question that may be the most difficult to answer is “where do I get started?
Pay-Per-Click Advice and Strategies
A few misguided decisions can build up massive fees and not many results. There are simple steps you can follow to ensure that even the most inexperienced marketer can find Adwords success.
SEO for Art Galleries – Xynergy can help you make a digital masterpiece
We have worked with many art galleries here in Santa Fe, New Mexico - one of the biggest art centers in the US. Here you can find out more about what we do to increase search engine ranking for galleries and museums.
Reach, Relevance, and Reward (ROI): How does Google Adwords work?
The learning curve for Adwords is very steep, but the payoff can be huge. The terminology is difficult, the options are extensive, and there are over 200 variables that comprise their statistics
PPC: Facebook Ads vs. Google Adwords
Facebook Ads are awesome. Advertisers are able to target a very specific demographic based on age, sex, location, and interests, and easily track the performance of those ads. AdWords has a role to play though.…
Keyword Targeting in Adwords - Rolling out in a few weeks!
Buying display campaigns through an interface will soon be a thing from the past. The new interface is built to run display campaigns and allow advertisers to bid, target, and optimize display campaigns in one…
Google+ and SEO
The Google+ audience may not be as strong as Facebook, Twitter, or LinkedIn but it’s almost mandatory to have a profile and be active. I think mandatory is the proper word due to Google showing more…
How Google Reviews Your Ads
With over $36 billion spend in Google's advertising in 2011, Ads are supposed to be helpful for businesses to sell their products and increase consumer awareness to purchase these products. The questions is, when is too…