Blog Search Results

If you own a smartphone or a tablet (collectively known as mobile devices) you'll no doubt have been frustrated by websites you visit where you have to zoom in in order to actually be able to use the site and read the content.  And if you own or run a website, you'll no doubt have heard about the technique known as 'responsive theming' or 'responsive design', which is the web industry's unanimous answer to the growing marketshare 'mobile devices' have when it comes to how the world is using the internet.  In short, responsive design allows a website's content to be displayed differently depending on the viewer's…

By now, most everyone knows that when building a website, you must cater it to mobile users as well.

When mobile devices first became popular, one of the most common techniques for catering to this new medium was to have completely separate URL for mobile content, effectively separating the mobile site from the desktop site.  When a page was requested, the website detected what kind of user you were, based on information in your browser, and then redirected you to the appropriate version. (You may have noticed sites like this if you were ever redirected to a sub-domain like m.yourwebsite.com on a…

Have you ever looked at a website on your phone and just given up after trying to click on miniscule links or resizing the text of every page to actually be able to read something? Or worse, is this the experience that your site users have waiting for them on their phones? That is a very likely scenario if you have not taken the time to ensure that your site has a responsive theme.

Responsive themes are just what they sound like. We call your website design a “theme,” so a responsive theme is one that responds and adjusts intelligently to the device on which it is…

Tablets are the next biggest trend in e-commerce if their performance during last year’s holiday season is any indication.

Tablet traffic accounted for 8-19 percent of total shopping traffic from Thanksgiving to Cyber Monday last year (2012). Total sales from tablets were between 7-17 percent while Ipads were responsible for 94% of these sales. Tablet shoppers converted as much as 38 percent higher than regular shoppers and average order sizes were up by 15 percent. Tablets play a major role in pre-sale consumer activities: over half of tablet users have looked up product and price information, searched for store location, or read…

If you are in any doubt about the value of having a mobile component for your website, the fact that Facebook is throwing its full weight behind mobile should set that to rest. It makes a lot of sense, and not only for Facebook.

The number of people carrying around mobile devices like iPhones, iPads, and Galaxies is only going to increase in the future. Squinting at your website on these devices may not be the optimal experience for your audience.

Think of your website as the full menu you have to offer. Now, when your people are on-the-go, do they want…

Hopefully by now everyone knows that having a mobile friendly version of a site is critical for mobile-based searches, though now Google are taking things even further.  Earlier this year, Google started rolling out a fundamental change in how they ‘index’ websites and it’s something website owners should be aware of and understand.  Essentially Google is transitioning the way they index websites to start primarily looking at the mobile version of the site rather than the desktop version, which has been their standard since they began indexing pages.  If you’re not familiar with the term “indexing pages”, it might be worth reading up on how Google searches work, but the…