DIGITAL AGILITY BLOG:
Posts Authored by Nancy Zimmerman
Your site is up and running, the hits are coming in thick and fast, your marketing plan is working. What’s left but to sit back and revel in your success, knowing you’ve done everything possible to drive traffic to your site and develop content that engages the visitors?
In fact, there’s more you can do, and it’s not even especially difficult.Video blogging, or “vlogging,” is an easy way to personalize your content, respond to visitor questions, mount a product demonstration, and more.
Vlogs can range from elaborately produced videos to simple “talking heads,” depending on your budget, your target audience, and the complexity of the message you’re trying to convey.
In this day and age of electronic capabilities, free online translation programs are readily available, and it may be tempting to forgo the expense of hiring a professional translator in favor of using these easy options. But before you opt to go it alone without professional help, you’ll want to consider how the limitations of electronic translation might affect your business.
• Linguistic confusion
Electronic programs often render literal translations, which means that colloquial expressions or regional usage can become very confusing. Consider the French phrase “"Se taper le cul par terre," which means to laugh uproariously.…
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