DIGITAL AGILITY BLOG:

Blog Author David Cox

David is a digital marketing manager for Xynergy, specializing in SEO, social media, email marketing, and pay-per-click advertising. His passion for marketing is fueled by the excitement he feels when his clients achieve their marketing goals. Outside of work, you can find David enjoying all the outdoor activities New Mexico has to offer, including snowboarding, golf and camping.

Enjoy reading the following articles by David Cox:

How ‘Click-Fraud’ Could Be Affecting Your Adwords Campaigns
David Cox

How ‘Click-Fraud’ Could Be Affecting Your Adwords Campaigns

Okay, so it’s not the most recent issue that I could be writing about.  In fact, a simple Google search regarding ‘click-fraud’ returns articles that were published in 2007.  So, at best, I’m late to the party.  Despite my tardiness,…

Catching up on the recent changes to Adwords
David Cox

Catching up on the recent changes to Adwords

Since the beginning of May 2017, Google has implemented several changes to Adwords that not only affect the user experience, but also Adwords strategy in the future.  We break down some of the larger changes that you may have already seen within your campaigns.

5 Reasons to Advertise on Instagram Now
David Cox

5 Reasons to Advertise on Instagram Now

Instagram has one of the highest user engagement rates on the web and is becoming an ideal platform for promotion. 

How to Combat Facebook’s Cut on Organic Reach
David Cox

How to Combat Facebook’s Cut on Organic Reach

Facebook's recent algorithm changes have lead to a significant drop in organic reach. 

Here's how you can combat the issue.

The Chicken or The Egg: A Look Into Which Digital Platform Should Be Utilized First
David Cox

The Chicken or The Egg: A Look Into Which Digital Platform Should Be Utilized First

 With options like social media, pay-per-click, and SEO, the one question that may be the most difficult to answer is “where do I get started?

Pay-Per-Click Advice and Strategies
David Cox

Pay-Per-Click Advice and Strategies

A few misguided decisions can build up massive fees and not many results.  There are simple steps you can follow to ensure that even the most inexperienced marketer can find Adwords success.

SEO for Art Galleries – Xynergy can help you make a digital masterpiece
David Cox

SEO for Art Galleries – Xynergy can help you make a digital masterpiece

We have worked with many art galleries here in Santa Fe, New Mexico - one of the biggest art centers in the US.  Here you can find out more about what we do to increase search engine ranking for galleries and museums.

Why You Should Be Converting From HTTP to HTTPS
David Cox

Why You Should Be Converting From HTTP to HTTPS

HTTPS is able to take all the information that is being transferred between two systems and encrypt it, making it much more difficult for a third party to intercept and translate it.

He Who Hesitates: Business Owners and Their Reluctance to Embrace Social Media
David Cox

He Who Hesitates: Business Owners and Their Reluctance to Embrace Social Media

Despite the damage and the potential sales it could cost their companies, many business leaders seem to prefer to stay away from social media altogether.

Responsive Design V Adaptive Design
David Cox

Responsive Design V Adaptive Design

Comparison of the two most popular ways to reach viewers on mobile devices.

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