How to Measure Social Media Success

Every business that has started a social media account to promote their business has wondered how this effort translates into profit. The truth is that no one really knows what a like, an interaction, or a view means for your business. If this is the case, which social media metrics are worth measuring? Mashable asked a collection of entrepreneurs what strategies they employ to gauge their social media success.  

Shane Snow - Contently Tracks: Reach, engagement, and influence. Reach gives an idea of who saw your content (page views and social impressions). Engagement measures who consumed your content (total minutes spent on…

Communicator Award Winning Websites!

Santa Fe, New Mexico, USA, May 15, 2013 – Xynergy Inc.®, the award-winning web development and Internet marketing solutions firm, has been recognized as a 2013 Communicator Award Winner having received three awards of distinction by the International Academ

y of the Visual Arts. The Award of Distinction is presented for projects that exceed industry standards in quality and achievement. The Communicator Awards recognizes work that transcends innovation and craft while making a lasting impact. With over 6000 entries, it is the largest and most prestigious award of its kind in the world. Some of the winning organizations include: Disney; The Bill Gates Foundation;…

Why You Need a Mobile Site

It's 2013 and technology is developing faster than time is flying. You now have the ability to monitor your bank account, receive a credit card payment, and stream television and movies without a WiFi signal, from anywhere in the world. You can read books, take exceptional photographs, look at your stock portfolio, and even talk to your phone! The phone will even converse with you, and tell you a story if you demand one!

With the technology that is available today, you can do more of your daily routine in a shorter period of time, and from anywhere in the world. Are…

Why we often choose Magento

Every client comes to us with a unique set of requirements. There is no one-size-fits-all approach to website development, so each client receives an individual evaluation of needs, wants, strategic direction, and business goals.

Quite often, a client's aim in developing a new website is to sell products. Selling products is very different than marketing a brand, disseminating information, providing services, or simply having the obligatory company website. If you browse through Google “shopping cart software,” you can find thousands of shopping cart applications developed for the web. Choosing the right one can be daunting.

Magento is a good fit for many of our clients…

Why Content Marketing Sells

3 May, 2013 Xynergy Marketing & PR

Content Marketing is a clever way to connect your brand to customers without trying to sell your product. By using content marketing you can build your brand without having to shamelessly promote yourself. Content marketing seamlessly integrates with content that is targeted at customers who are actively looking for content in the form of reviews, tips, posts, or videos. If you are new to the idea of content marketing this list of guidelines will help you make the right impression on your potential customers.

1.Do not cut corners on design for your website – Although the focus here is on the quality of…