DIGITAL AGILITY BLOG Archive: November, 2013

The Story of the Fold

 

You have heard about "The fold", but perhaps not about "life below the fold". There is another way to capture and hold the attention of an audience without cramming things above the once-famous-fold.When there was a fold, it had a height and a set of rules that governed its use. The fold struggled to maintain its height, because without defined height, there is no fold. Crammed with buttons, forms and blog posts, the fold soon suffered abuse. When the size of screens and resolutions multiplied, the fold became confused and now it is not likely to be used. Today, it's safe to say that there is no fold, and whether there is life below the fold depends…

 

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