DIGITAL AGILITY BLOG Archive: March, 2017

Why You Should Be Converting From HTTP to HTTPS

If you have ever typed in a URL, you may have noticed those letters that spontaneously appear in front of the www that you pounded out on cruise control. Did you ever ask yourself what they mean?  Well, those acronyms can have a major impact on the safety and performance of your website and, based on recent studies, can drastically impact your business. 

HTTP stands for Hyper Text Transfer Protocol and it simply allows for communication between two systems, such as a browser and a server.  HTTP does not consider the kind of data being shared nor who is viewing the data; it simply…

5 Ways to Grow Your Email List by 25% -  Fast

Grow Your Email List by 25% - fast - with these 5 Strategies 

Email marketing is one of the best ways to drive sales - it outperforms practically any other online channel. Did you know that 58% of adults check their email first thing in the morning and that email is almost 40 times better at acquiring new customers than Facebook and Twitter? It’s true. But the biggest challenge most businesses face with email marketing is that they don’t have an email list (or database) big enough to really see the awesome benefits of email.

Fortunately, there's quite a bit that you can do to get new email…

Hiring a Professional Translator: Why Should I Bother?

Forgoing a professional translator comes at a high cost.

In this day and age of electronic capabilities, free online translation programs are readily available, and it may be tempting to forgo the expense of hiring a professional translator in favor of using these easy options. But before you opt to go it alone without professional help, you’ll want to consider how the limitations of electronic translation might affect your business.

 

• Linguistic confusion

Electronic programs often render literal translations, which means that colloquial expressions or regional usage can become very confusing. Consider the French phrase “"Se taper le cul par terre," which means to laugh uproariously.…

Google Rank Brain: What it Means for SEO

Google is using a machine learning technology called RankBrain to help deliver its search results. Here’s what you need to know about it.

What is Google Rank Brain?

RankBrain is a machine-learning artificial intelligence system that helps Google process a portion of its search results, in particular rare, unique or one-of-a-kind queries. Google started using it in early 2015 and it is now used globally.

What is machine-learning?

Machine learning is where a computer teaches itself how to do something, rather than being taught by humans or by following detailed coding and programming.

Is RankBrain the new way Google ranks search results?

No. RankBrain is only a part…

 

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