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Calling All Creative Bootleggers, ADDY Awards Open for Submissions

30 Dec, 2014
Calling All Creative Bootleggers, ADDY Awards Open for Submissions

The American Advertising Awards is the largest competition in the advertising industry, representing and recognizing creative excellence around the world. 

Patrons must enter online at nmadvertisingawards.com and deliver their physical entries January 22, between 11a.m. and 4p.m. Drop off entries at ClearChannel Outdoor, 4115 Edith Blvd. NE. 

Late entries can be smuggled in at the same location,  January 23 between 12 p.m. and 4 p.m. There is a $20 bribe for each late entry. To arrange an entry pick up in Santa Fe please contact AAFNM at 505.750.3670.

HTML5 Vs. Flash: 7 Facts

28 Oct, 2014 Xynergy Website Design

Flash vs. HTML5: 7 Facts Is HTML5 on the fast track to completely replacing Adobe Flash? HTML5 is a new set of web standards that adds functionality to the web without causing problems for older browsers. HTML5 lets browsers display audio and video, use CSS3 to animate elements like images and text, reduce site load times, incorporate geolocation and a number of additional enhancements without additional plug-ins like Flash or QuickTime. These updates to HTML and CSS allow developers to build sites that are faster, more powerful, and display correctly on a wide range of devices. Here are 7…

ExpressionEngine is the Spawn of the CMS World

30 Sep, 2014 Jennifer Frye
ExpressionEngine is the Spawn of the CMS World

Let’s start with a little overview of these two...

Spawn Al Simmons was a highly trained assassin and was considered the best in the C.I.A. He was promoted to a higher level that dealt with the things that the U.S. government kept secret. When Simmons began to question whether or not they were correct in their intentions, a superior officer hired Simmons’ partner and friend to kill him.  In Hell, Simmons made a deal to sell his soul to a demonic being named Malebolgia in order to see his wife Wanda once again. When he returns to earth it is five years later as some kind of…

Are Keywords Falling to the Way-Side?

Are Keywords Falling to the Way-Side?

Keywords are Limiting, but Topics Bring a Broader Perspective

The current Google algorithm highly values the user experience online. The algorithm seeks to provide users with immediate solutions to their present needs and wants. Essentially, Google’s “focus is to create the best possible [user] experience online in the most efficient way possible.” – B2C.com.

The algorithm relies upon excellent content – content that is:

Easy to Digest Well-written with a Focus on a Trending or Highly Searched Topic Authored by an Industry Expert Easy to Apply Timely

From such content, the algorithm dishes out the perfect morsel for the hungry searcher to consume; and the best way for searchers to find your…

Responsive Doesn’t Mean Boring

If you own a smartphone or a tablet (collectively known as mobile devices) you'll no doubt have been frustrated by websites you visit where you have to zoom in in order to actually be able to use the site and read the content.  And if you own or run a website, you'll no doubt have heard about the technique known as 'responsive theming' or 'responsive design', which is the web industry's unanimous answer to the growing marketshare 'mobile devices' have when it comes to how the world is using the internet.  In short, responsive design allows a website's content to be displayed differently depending on the viewer's…

WordPress is the Batman of the CMS World

There are so many CMS’s (Content Management Systems) out there, so much so that it’s hard to keep track. How do you know which CMS is right for you? How do you select a CMS with the best functionality for your needs? This is the first of a four-part blog series that will help you not only learn the difference between the top CMS’s, but also, remember what sets each one apart – in a fun and memorable way.

Let’s start with a little overview of Batman & Wordpress (WP): Batman Batman’s story is pretty well known, so I am not going to spend a lot of time explaining it here. What…

It’s All About Strategery When it Comes to Online Marketing

Image from dinodogan.com

 

According to research done by Smart Insights, about half of the companies who employ online marketing tactics don’t actually have a strategy. While this is startling at first read, it’s really not that surprising when you think about it. Online marketing relies heavily on time – the time it takes to think of great content, the time it takes to generate that content, and the time it takes to implement imperative marketing tasks – like scheduling frequent updates on social media platforms and posting blogs regularly.

Really, who has the time to do these things, let alone create a strategy that is easy to execute?…

Online Reputation Management (ORM) | Part Two: Responding to Reviews

According to a recent survey done by research firm, Dimensional Research, “90% of consumers say online reviews impact buying decisions.” So, if you’re operating under the notion that online reviews don’t matter, you’re wrong.

 

#143921073 / gettyimages.com

The digital era in which we live is dictated by a 24/7 world of communication, discovery and opinion – it never stops. This means that your consumers can express their thoughts on your business offerings/products and their in-store experiences, etc. any time (day or night). And when they express their opinions – everyone gets to read them and in turn, forms their own opinions and ideas about who you are. Yikes, right?

It’s true:…

Online Reputation Management (ORM) | Part One ORM, Defined

14 Apr, 2014 Xynergy Online Marketing

Just a few years ago, communication on the Internet was one-way. Businesses would communicate with their customers as if holding a megaphone. This top-down communication made the megaphone holder the ultimate authority. Sure, consumers had opinions, but they had no effective means of voicing them for the masses to hear.

Today, Internet communication is much more like a telephone than a megaphone. Businesses have the ability to communicate with their consumers, and boy do consumers have the ability to make their voices heard…by millions. One could argue that it is the consumer who holds more authority than the business/company.

You don’t have to be an…

Xynergy Launches Innovative Website for Client

11 Apr, 2014 Xynergy

Santa Fe, N.M. — Xynergy Web Design® recently launched an innovative website for Integrity Accounting, an accounting and consulting firm based out of Albuquerque, NM. With the goal of positioning the firm as the leading accounting and consulting business in Albuquerque in mind, Xynergy’s® team of expert designers, developers, copywriters and account managers worked together to bring Integrity’s vision to fruition.

Xynergy’s® keen eye for design and thorough attention to detail rocketed this site into the competitive realms of ‘new media’ website creation. The site’s design and function work together to form an unparalleled user experience, which simply can’t be overlooked today. Xynergy’s® implementation of parallax scrolling, a fresh scrolling technique in…