DIGITAL AGILITY BLOG:

Posts Authored by Xynergy

 

Economic Development Tools for the Budget Conscious

Cities, states, and counties who want to actively recruit and welcome new businesses now have a new tool to help with what can seem like an overwhelming task.

GIS Planning is an economic development company who spent years aggregating data sets from government and proprietary sources to support their patented site selection portal called ZoomProspector.    This tool allows a webmaster with no technical experience to integrate search and browse tools for prospective businesses to not only determine if your locale is a good match, but to find the exact property that will meet their needs.

Recently City of Huntington Beach implemented the full suite of…

HTML5 Vs. Flash: 7 Facts

Flash vs. HTML5: 7 Facts Is HTML5 on the fast track to completely replacing Adobe Flash? HTML5 is a new set of web standards that adds functionality to the web without causing problems for older browsers. HTML5 lets browsers display audio and video, use CSS3 to animate elements like images and text, reduce site load times, incorporate geolocation and a number of additional enhancements without additional plug-ins like Flash or QuickTime. These updates to HTML and CSS allow developers to build sites that are faster, more powerful, and display correctly on a wide range of devices. Here are 7…

Are Keywords Falling to the Way-Side?

Are Keywords Falling to the Way-Side?

Keywords are Limiting, but Topics Bring a Broader Perspective

The current Google algorithm highly values the user experience online. The algorithm seeks to provide users with immediate solutions to their present needs and wants. Essentially, Google’s “focus is to create the best possible [user] experience online in the most efficient way possible.” – B2C.com.

The algorithm relies upon excellent content – content that is:

Easy to Digest Well-written with a Focus on a Trending or Highly Searched Topic Authored by an Industry Expert Easy to Apply Timely

From such content, the algorithm dishes out the perfect morsel for the hungry searcher to consume; and the best way for searchers to find your…

Responsive Doesn’t Mean Boring

If you own a smartphone or a tablet (collectively known as mobile devices) you'll no doubt have been frustrated by websites you visit where you have to zoom in in order to actually be able to use the site and read the content.  And if you own or run a website, you'll no doubt have heard about the technique known as 'responsive theming' or 'responsive design', which is the web industry's unanimous answer to the growing marketshare 'mobile devices' have when it comes to how the world is using the internet.  In short, responsive design allows a website's content to be displayed differently depending on the viewer's…

It’s All About Strategery When it Comes to Online Marketing

Image from dinodogan.com

 

According to research done by Smart Insights, about half of the companies who employ online marketing tactics don’t actually have a strategy. While this is startling at first read, it’s really not that surprising when you think about it. Online marketing relies heavily on time – the time it takes to think of great content, the time it takes to generate that content, and the time it takes to implement imperative marketing tasks – like scheduling frequent updates on social media platforms and posting blogs regularly.

Really, who has the time to do these things, let alone create a strategy that is easy to execute?…

Online Reputation Management (ORM) | Part Two: Responding to Reviews

According to a recent survey done by research firm, Dimensional Research, “90% of consumers say online reviews impact buying decisions.” So, if you’re operating under the notion that online reviews don’t matter, you’re wrong.

 

#143921073 / gettyimages.com

The digital era in which we live is dictated by a 24/7 world of communication, discovery and opinion – it never stops. This means that your consumers can express their thoughts on your business offerings/products and their in-store experiences, etc. any time (day or night). And when they express their opinions – everyone gets to read them and in turn, forms their own opinions and ideas about who you are. Yikes, right?

It’s true:…

Online Reputation Management (ORM) | Part One ORM, Defined

14 Apr, 2014 Xynergy Marketing & PR

Just a few years ago, communication on the Internet was one-way. Businesses would communicate with their customers as if holding a megaphone. This top-down communication made the megaphone holder the ultimate authority. Sure, consumers had opinions, but they had no effective means of voicing them for the masses to hear.

Today, Internet communication is much more like a telephone than a megaphone. Businesses have the ability to communicate with their consumers, and boy do consumers have the ability to make their voices heard…by millions. One could argue that it is the consumer who holds more authority than the business/company.

You don’t have to be an…

The Story of the Fold

 

You have heard about "The fold", but perhaps not about "life below the fold". There is another way to capture and hold the attention of an audience without cramming things above the once-famous-fold.When there was a fold, it had a height and a set of rules that governed its use. The fold struggled to maintain its height, because without defined height, there is no fold. Crammed with buttons, forms and blog posts, the fold soon suffered abuse. When the size of screens and resolutions multiplied, the fold became confused and now it is not likely to be used. Today, it's safe to say that there is no fold, and whether there is life below the fold depends…

Responsive Theming for Website Mobility - A Must Have in Today’s Mobile World

Have you ever looked at a website on your phone and just given up after trying to click on miniscule links or resizing the text of every page to actually be able to read something? Or worse, is this the experience that your site users have waiting for them on their phones? That is a very likely scenario if you have not taken the time to ensure that your site has a responsive theme.

Responsive themes are just what they sound like. We call your website design a “theme,” so a responsive theme is one that responds and adjusts intelligently to the device on which it is…

E-Commerce is not E-Commerce is not E-Commerce

So much has been written about E-Commerce. Unfortunately the term is so broad that it is almost meaningless. It can span from something as huge as Amazon.com's worldwide order fulfillment process to a blog site selling an ebook for downloading. When it comes to talking about your E-Commerce site, there are many aspects that deserve consideration.

One of the primary questions to be answered is, “Will your website exist for the purpose of selling products, or will products be an ancillary concern?” Many other decisions will stem from this basic choice. Amazon.com doesn't use the same software to run their business that a blog does. Makes…

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