DIGITAL AGILITY BLOG:

How can your company rise above the rest of your industry online?

1) Promote a clear, consistent message, and promise, in your website and in all of your communication platforms (email, broadcast, social media, collateral).

2) Institute…

There was a time that SEO and social were two entirely separate departments. During this time, a successful company had a social team and an SEO team and the two rarely mingled. At this time,…

The learning curve for Adwords is very steep, but the payoff can be huge. The terminology is difficult, the options are extensive, and there are over 200 variables that comprise their statistics

Facebook Ads are awesome. Advertisers are able to target a very specific demographic based on age, sex, location, and interests, and easily track the performance of those ads. AdWords has a role to play though.…

Tablets are the next biggest trend in e-commerce if their performance during last year’s holiday season is any indication.

Tablet traffic accounted for 8-19 percent of total shopping traffic from Thanksgiving to Cyber Monday last year (2012).…

I have a friend who runs a nationwide “traditional” business, and business has been down, like it has been for most people. I suggested that he add some social network marketing initiatives, and his answer was he is “too…

If you are in any doubt about the value of having a mobile component for your website, the fact that Facebook is throwing its full weight behind mobile should set that to rest. It makes…

Buying display campaigns through an interface will soon be a thing from the past. The new interface is built to run display campaigns and allow advertisers to bid, target, and optimize display campaigns in one…

Advertising trends from 2012 were mostly driven by the shift to advertising on mobile devices. Since the mobile advertising formats are cheaper, advertisers were all competing to save the most money. The following are adverting…

RSS (Real Simple Syndication) is a technology that is being used by millions of web users around the world to keep track of their favorite websites. Back in the 'good ole days' of the web, you had to…

1. Google+ and Pinterest joined the top social media giants in 2012. In 2011, Google+ reached 25 million unique visitors after only four weeks of operation. Pinterest achieved an average of 11 million visits each…