DIGITAL AGILITY BLOG:

Posts Authored by Justin Alei

 

Google’s New Tool Reveals How Many Customers Your Slow Site is Losing

Google’s New Tool Reveals How Many Customers Your Slow Site is Losing
Google just updated their ‘test my site’ feature with a tool that allows you to see how many visitors you’ve lost because of slow page load time.

It’s a quick, 2 minute scan that shows you how long it takes both mobile and desktop traffic to load pages on your site.

So while industry statistics imply that most sites lose half of their visitors while waiting for a page to load, this program breaks down your site individually and gives you an estimate of traffic loss.

With a simple scan of your website you get data on:

Your site’s mobile speed: 50% of people expect a site to load in less than two…

Google AMP: Do you need it for SEO?

Google AMP promises that your site will run 4x faster, in just 6 simple steps. For web designers and digital marketers, this might sound like a no brainer - right? Well not quite...

What is Google AMP anyway?

According to the Accelerated Mobile Pages (AMP) Project, “The Accelerated Mobile Pages (AMP) Project is an open source initiative that embodies the vision that publishers can create mobile optimized content once and have it load instantly everywhere.”

In layman's terms - this means that when you search for a keyword, Google will show you a carousel that highlights stories published on AMP-enabled sites before other results

In a SERP…

Local SEO: Advice for Ranking on Local Searches

Local SEO Best Practices 

If you are a small business owner, chances are, you have searched for your company online (It’s okay to admit, we won’t call you narcissistic).  After all, it is important to know how your company is being displayed to viewers across the web.  In the not so distant past, a search like this would be very discouraging.  Search engine results would be littered with national companies and business listing sites that would push smaller companies towards the bottom, or even completely off the first page.  This made it very difficult for small local businesses to compete for clicks and impressions.  Nowadays, Google…

Freelancer or Marketing Agency? 5 Things to Consider.

For businesses looking to expand their digital marketing services, it's important to consider who to work with to boost profitability and engagement online. Both freelancers and agencies have their advantages and disadvantages - but when running a business there are 5 important things to consider before signing with any digital marketing professional: 

5 Things to Consider When Hiring a Digital Marketing Freelancer or Agency:  Price. This is usually the bottom line. Typically, freelancers charge lower rates than agencies but at what cost? There are many other factors to consider before awarding someone the project.  Quality. Here, the idea that "you get what you pay for" rings true. When…

3 Types of Negative SEO to Avoid in 2017

The threat of negative SEO is daunting, but very real. Any competitor of yours could utilize negative SEO to hurt your SEO rankings and improve their chances at beating you for a top slot in Google. 

What is Negative SEO?

Negative SEO is a set of activities (often performed by a site's competitors) aimed at lowering a website's rankings in search results by performing activities that Google openly frows upon or doesnt allow. Typically these activities are conducted off-page (like building unnatural links to the site or scraping and reposting its content - which Google sees as spammy); but in some cases, "they may also involve hacking the site and modifying…

5 Ways to Grow Your Email List by 25% -  Fast

Grow Your Email List by 25% - fast - with these 5 Strategies 

Email marketing is one of the best ways to drive sales - it outperforms practically any other online channel. Did you know that 58% of adults check their email first thing in the morning and that email is almost 40 times better at acquiring new customers than Facebook and Twitter? It’s true. But the biggest challenge most businesses face with email marketing is that they don’t have an email list (or database) big enough to really see the awesome benefits of email.

Fortunately, there's quite a bit that you can do to get new email…

Google Rank Brain: What it Means for SEO

Google is using a machine learning technology called RankBrain to help deliver its search results. Here’s what you need to know about it.

What is Google Rank Brain?

RankBrain is a machine-learning artificial intelligence system that helps Google process a portion of its search results, in particular rare, unique or one-of-a-kind queries. Google started using it in early 2015 and it is now used globally.

What is machine-learning?

Machine learning is where a computer teaches itself how to do something, rather than being taught by humans or by following detailed coding and programming.

Is RankBrain the new way Google ranks search results?

No. RankBrain is only a part…

Torn Between WordPress and Expression Engine? How To Choose the CMS that Works Best for You

Torn Between WordPress and Expression Engine? How To Choose the CMS that Works Best for You

WordPress and Expression Engine are the two most popular Content Management Systems (CMS) out there when it comes to building a website (or redoing an existing one). Our Xynergy team is expert at both.

A robust CMS provides the foundation for collaboration, offering users the ability to manage documents and output for multiple author editing and participation.

More people have probably heard of WordPress—it started out as a blogging CMS, so it has had time to insinuate itself into the general consciousness as such. And as it grew in popularity, and more people used it, it soon adapted itself to users’ other wants and needs,…

The One Page Website: Friend or Foe

The One Page Website: Friend or Foe

For years now it has been thought that having a single dynamic looking website would not go well with your SEO and ranking amongst Search Engines. We are here to tell you that is not the case, with more and more single page sites popping up every day the popular search engines have begun to crawl through the content like a multi paged website.  But we must insist that you build or have your single page website correctly or this won't be the case for you.

Building a single page website correctly can be beneficial to you and to your business, why you…

 

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