Blog: Online Marketing

Vlogging: What a Video Blog Can Do For You

Vlogging: What a Video Blog Can Do For You

Your site is up and running, the hits are coming in thick and fast, your marketing plan is working. What’s left but to sit back and revel in your success, knowing you’ve done everything possible to drive traffic to your site and develop content that engages the visitors?

In fact, there’s more you can do, and it’s not even especially difficult.

Video blogging, or “vlogging,” is an easy way to personalize your content, respond to visitor questions, mount a product demonstration, and more.

Vlogs can range from elaborately produced videos to simple “talking heads,” depending on your budget, your target audience, and the complexity of the message you’re trying to convey.

But…

Local SEO: Advice for Ranking on Local Searches

Local SEO Best Practices 

If you are a small business owner, chances are, you have searched for your company online (It’s okay to admit, we won’t call you narcissistic).  After all, it is important to know how your company is being displayed to viewers across the web.  In the not so distant past, a search like this would be very discouraging.  Search engine results would be littered with national companies and business listing sites that would push smaller companies towards the bottom, or even completely off the first page.  This made it very difficult for small local businesses to compete for clicks and impressions.  Nowadays, Google…

Freelancer or Marketing Agency? 5 Things to Consider.

For businesses looking to expand their digital marketing services, it's important to consider who to work with to boost profitability and engagement online. Both freelancers and agencies have their advantages and disadvantages - but when running a business there are 5 important things to consider before signing with any digital marketing professional: 

5 Things to Consider When Hiring a Digital Marketing Freelancer or Agency:  Price. This is usually the bottom line. Typically, freelancers charge lower rates than agencies but at what cost? There are many other factors to consider before awarding someone the project.  Quality. Here, the idea that "you get what you pay for" rings true. When…

3 Types of Negative SEO to Avoid in 2017

The threat of negative SEO is daunting, but very real. Any competitor of yours could utilize negative SEO to hurt your SEO rankings and improve their chances at beating you for a top slot in Google. 

What is Negative SEO?

Negative SEO is a set of activities (often performed by a site's competitors) aimed at lowering a website's rankings in search results by performing activities that Google openly frows upon or doesnt allow. Typically these activities are conducted off-page (like building unnatural links to the site or scraping and reposting its content - which Google sees as spammy); but in some cases, "they may also involve hacking the site and modifying…

Fake SEO plugin infects 4,000 Wordpress Sites

Over 4,000 Wordpress sites have been infected with dangerous malware that disguises itself as an SEO plugin to attract unsuspecting webmasters. This isn’t the first time Wordpress has has this issue, though…Wordpress is a frequent target for hackers.

Why do hackers target WordPress specifically?

Well, Because it’s so popular. If you want to hack into a ton of websites for your own nefarious purposes, are you going to spend a ton of time trying to find vulnerabilities on a more unique platform used by 500 websites, or are you going to try to break the platform that has hundreds of millions of sites? Exactly. So…

5 Ways to Grow Your Email List by 25% -  Fast

Grow Your Email List by 25% - fast - with these 5 Strategies 

Email marketing is one of the best ways to drive sales - it outperforms practically any other online channel. Did you know that 58% of adults check their email first thing in the morning and that email is almost 40 times better at acquiring new customers than Facebook and Twitter? It’s true. But the biggest challenge most businesses face with email marketing is that they don’t have an email list (or database) big enough to really see the awesome benefits of email.

Fortunately, there's quite a bit that you can do to get new email…

Google Rank Brain: What it Means for SEO

Google is using a machine learning technology called RankBrain to help deliver its search results. Here’s what you need to know about it.

What is Google Rank Brain?

RankBrain is a machine-learning artificial intelligence system that helps Google process a portion of its search results, in particular rare, unique or one-of-a-kind queries. Google started using it in early 2015 and it is now used globally.

What is machine-learning?

Machine learning is where a computer teaches itself how to do something, rather than being taught by humans or by following detailed coding and programming.

Is RankBrain the new way Google ranks search results?

No. RankBrain is only a part…

So many reasons you don’t want to have your website hacked…now , SEO is another.

So many reasons you don’t want to have your website hacked…now , SEO is another.

Often times, we will hear from clients that they are not worried about having their site hacked because there isn’t any credit card information collected. Hacking sites is no longer a concern for online stores only. It is a concern for EVERYONE with a website. There are many reasons why having your site hacked can be a nightmare. One of these reasons is being hacked can negatively affect your SEO, most people don’t think about this or realize when it happens. But when it does...look out. When your site is hacked a search engine can pick up on it just by crawling your site.…

3 Red Flags that Send Clients Running

3 Red Flags that Send Clients Running

Agencies and independent contractors are supposed to make life your life easier. The agent/client relationship is symbiotic. The client pays money, and the agency uses their expertise to advise the client or deliver a product.  In return, the client passes on the agency’s name, and the cycle begins again.

While that sounds great, there there are problems in every relationship, and if you know the warning signs, you can look for other alternatives before the going gets rough. Here are the three most common complaints we've heard about unsuccessful agent/client relationships.

1) My Agency Acts Like a Dictatorship

Over the years, we’ve heard horror stories about website administrators who refuse to give up control of a site or marketers who refuse to listen to client input.  We’ve…

Is SEO Really Dead?

Is SEO Really Dead?
The Internet is awash with articles that ponder the death of the SEO industry.  In November of 2013, Forbes published an article titled “Is SEO Dead?”  In March of 2014, Copyblogger stated that the term, SEO “is officially dead.”  In July of 2014, ClickZ stated that if SEO “isn’t functionally dead, it’s certainly in the sick-house.”  Are you seeing the trend?

Yet when I perform a Google search for SEO, I’m inundated by 11 pay per click ads, 374 billion search results, and 6.89 million news results.  So if SEO is dead, why does there appear to be such a booming industry?  Conversely, why are content marketers heralding its demise?  There are simple…

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