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It’s All About Strategery When it Comes to Online Marketing
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Online Reputation Management (ORM) | Part Two: Responding to Reviews
According to a recent survey done by research firm, Dimensional Research, “90% of consumers say online reviews impact buying decisions.” So, if you’re operating under the notion that online reviews don’t matter, you’re wrong.
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The digital era in which we live is…
Online Reputation Management (ORM) | Part One ORM, Defined
Just a few years ago, communication on the Internet was one-way. Businesses would communicate with their customers as if holding a megaphone. This top-down communication made the megaphone holder the ultimate authority. Sure, consumers had…
The Story of the Fold
There is another way to capture and hold the attention of an audience without cramming things above the once-famous-fold.
Responsive Theming for Website Mobility - A Must Have in Today’s Mobile World
Have you ever looked at a website on your phone and just given up after trying to click on miniscule links or resizing the text of every page to actually be able to read something?…
E-Commerce is not E-Commerce is not E-Commerce
So much has been written about E-Commerce. Unfortunately the term is so broad that it is almost meaningless. It can span from something as huge as Amazon.com's worldwide order fulfillment process to a blog site selling an…
Customers Fed up with Logging Into Websites
We know that through Google Analytics business owners can view metrics such as page views, past purchases, bounce rate, etc. However, these metrics only provide so much information.
6 Goals for Your Mobile Site
With the rise of popularity of mobile devices it is very important to have a user-optimized mobile website that meets several key goals.
E-Newsletter Keys to Success
In order to increase success rates, your E-Newsletter has to be entertaining and contain valuable content. Here are new ideas that are sure to help you grab your customers” attention.
Craft – the New CMS in Town
We write a lot about Content Management Systems (CMS) because they are a core part of the value provided to our clients. Few clients want to call or email their changes in to a developer…