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DIGITAL AGILITY BLOG!
Start Your Ascent to the Top of Your Industry Online
How can your company rise above the rest of your industry online?
1) Promote a clear, consistent message, and promise, in your website and in all of your communication platforms (email, broadcast, social media, collateral).
2) Institute…
SEO VS Social
There was a time that SEO and social were two entirely separate departments. During this time, a successful company had a social team and an SEO team and the two rarely mingled. At this time,…
Reach, Relevance, and Reward (ROI): How does Google Adwords work?
The learning curve for Adwords is very steep, but the payoff can be huge. The terminology is difficult, the options are extensive, and there are over 200 variables that comprise their statistics
PPC: Facebook Ads vs. Google Adwords
Facebook Ads are awesome. Advertisers are able to target a very specific demographic based on age, sex, location, and interests, and easily track the performance of those ads. AdWords has a role to play though.…
How to Get the Most of Your Mobile Site
Tablets are the next biggest trend in e-commerce if their performance during last year’s holiday season is any indication.
Tablet traffic accounted for 8-19 percent of total shopping traffic from Thanksgiving to Cyber Monday last year (2012).…
Not Incorporating Social Media could be Fatal
I have a friend who runs a nationwide “traditional” business, and business has been down, like it has been for most people. I suggested that he add some social network marketing initiatives, and his answer was he is “too…
2013 The Mobile Year
If you are in any doubt about the value of having a mobile component for your website, the fact that Facebook is throwing its full weight behind mobile should set that to rest. It makes…
Keyword Targeting in Adwords - Rolling out in a few weeks!
Buying display campaigns through an interface will soon be a thing from the past. The new interface is built to run display campaigns and allow advertisers to bid, target, and optimize display campaigns in one…
Advertising Trends of 2012
Advertising trends from 2012 were mostly driven by the shift to advertising on mobile devices. Since the mobile advertising formats are cheaper, advertisers were all competing to save the most money. The following are adverting…
Keeping up with Technology thanks to RSS!
RSS (Real Simple Syndication) is a technology that is being used by millions of web users around the world to keep track of their favorite websites. Back in the 'good ole days' of the web, you had to…
2012 Social Media Recap – 4 Influential Trends
1. Google+ and Pinterest joined the top social media giants in 2012. In 2011, Google+ reached 25 million unique visitors after only four weeks of operation. Pinterest achieved an average of 11 million visits each…