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DIGITAL AGILITY BLOG!
Superfans of 2012
Do you know the value of your "Superfans?" At Xynergy® we help manage the social media profiles of several Santa Fe businesses but we had no idea how valuable our Superfans were. What is a Superfan? Superfans…
How to Post on Social Media
Do you work for a small business? Do you have a recent college graduate doing your social media? Can you be sure that your recent college graduate is doing a good job? Well, if you…
Will You Be Voting on Facebook’s Privacy Policy?
You may have noticed your friends sanctimoniously posting about Facebook’s privacy policy or you may have been annoyed by a long personal opinion they chose to share with everyone. These Facebook activists are surely aware that with…
The Real Motivation behind Facebook’s Gifts
Social media is enormously popular all around the world. The companies behind these free social sharing sites are beginning to find new ways to monetize their popularity. Social media giants have invaded everyday life and…
Google+ and SEO
The Google+ audience may not be as strong as Facebook, Twitter, or LinkedIn but it’s almost mandatory to have a profile and be active. I think mandatory is the proper word due to Google showing more…
Tweet It Maybe: A Social Media Case Study of Carly Rae Jepsen
In 2009, it was "I Gotta Feeling" by the Black Eyed Peas. In 2010, it was "California Gurls" by Katy Perry. Then, in 2011, it was Pitbull with "Give Me Everything." What do these songs have in common? They were all the…
How To Avoid Self-Destruction Through Social Media Marketing
In today's constantly evolving market, even the smallest of businesses are being drawn to online marketing strategies that incorporate everything from SEO to PPC, and they certainly include the ever so intriguing social media platforms. Most…
How Local Businesses are using Gamification to their Advantage
Foursquare is an app that recognizes where you are in the world. It then shows you everything interesting nearby on a color-coded map – your friends, places that are trending (in yellow), places on your favorites…
The Social Media Olympics: Twitter 2012
Before the start of the 2012 summer games, the London Olympics had also been deemed the first "Social Media Olympics," and for good reason. Fans have never had such easy access to the competitors, and to the…
Facebook IPO: The Social Network
As the world watches the price of Facebook creep up and fall back to an even $38 dollars, many wonder how the world-famous IPO will change the social media giant. Surely, Mark Zuckerberg has a…
Experts Recommend Using Social Media to Find Jobs
There are many ways that job recruiters use social media to judge an applicant and several key strategies for promoting yourself in the business world. Hiring managers search applicant’s names on Google and hope to find them…