Blog Search Results

As mentioned in my previous blog, backlinks play a critical role in a website's rankings. And when your potential prospects are basically the world, the traditional thought process would be to have as many high authoritative domains as possible to link back to your websites for a higher Google ranking. But, that strategy may not be as relevant for a brick-and-mortar and small business website that depends on just local buyers.

Without local backlinks it’s harder to find you

According to Statista, the number of smartphone users is forecast to grow from 2.1 billion in 2016 to around 2.5 billion in 2019. So having…

If you've read about or studied Search Engine Optimization (SEO), then you’ve most likely have heard the term "backlink.’ In fact, the word is usually thrown around by SEO experts when discussing your website and not explained any further. So, what is a backlink besides a techy-sounding word? And why are they such an essential component on your website?

Backlinks are exactly what they sound like…any link in or on a website page that directs “or links” back to your website/page. They also help your website gain higher ranking on Google searches.

Backlinks are also called incoming links, inbound links, inlinks, or inward…

Since the beginning of May 2017, Google has implemented several changes to Adwords that not only affect the user experience, but also Adwords strategy in the future. We are here to break down some of the larger changes that you may have already seen within your campaigns:

To understand how the recent changes to daily budget will affect your campaign, we first need to explain how daily budget use to work.  Daily budget use to be a fairly sure-fire way to control your daily Adwords budget.  Previously, daily budget could be exceeded, but only by minimal amounts.  This feature was used in order…

As Xynergy’s ExpressionEngine expert, this month I had the pleasure of attending this year’s annual ExpressionEngine Conference, Activate 2017, to continue learning and connect with others from around the world that use and love ExpressionEngine as much as we do.  The conference intentionally kept to the culture of the CMS by being organized and run completely by the vibrant community that use it.  Representatives from ExpressionEngine’s creators, EllisLab, were present and participated including their CEO, Derek Jones.

By far, the biggest takeaway from the conference was a sense of just how incredible and unique the ExpressionEngine community is.  Businesses and developers from all over the world were in…

While Facebook is still the king of social media, there is no mistaking the fact that it’s younger brother Instagram is nipping at its heels (Facebook purchased Instagram in 2012).  The number of Instagram users has doubled since 2014, which is a figure that no other app besides Snapchat has come close to reaching.  So let’s discuss some of the benefits in advertising on this budding social platform:

We already mentioned the growth rate at the beginning of this blog, but there are other factors that have many people believing that Instagram will have more influence in the future than…

In the wonderful novel by Garth Stein called The Art of Racing in the Rain, Enzo the dog narrates the story of his best friend Denny.  Denny is a talented but overlooked race car driver whose specialty is racing in wet conditions, which are difficult and unpredictable circumstances, especially at high speeds.  One of Denny's favorite racing aphorisms is “Look where you want to go”.   This is apt advice, not just on a Formula One racetrack, but in many situations, including when you are building a website or mobile app.

Business in today’s economy could be viewed as a slippery high-speed endeavor, with conditions, markets, and…

If your business has been using Facebook for a few years, there is no doubt that you have seen a drop in the amount of traffic your posts are receiving.  Organic traffic has been in decline since 2014, meaning that the percentage of your followers that are seeing your posts is getting smaller and smaller.

Two reasons have been proposed for this decline.  The first is that Facebook simply has too much content to publish.  With Facebook growing at such a rapid rate, they have had to become more selective regarding which posts will be placed on a news feed and which ones won’t.  …

Recently, Equifax disclosed that there was a massive breach to their system. It came to light today that the breach was blamed on the exploitation of an application vulnerability. What does this mean? It means that a piece of software running on their servers was not patched. Equifax server admins failed to do proper upgrades to their software, which is one of the most basic actions anyone with a website or companies with internet accessible data should be doing.

There is plenty of information out there on what you should do in the wake of this specific breach, including an entire website which contains nothing…

If you have ever started a small business, you undoubtedly know the importance of establishing a digital presence.  With options like social media, pay-per-click, and SEO, the one question that may be the most difficult to answer is “where do I get started?”

In regards to these four platforms, there are pros and cons for each.  The answer to the question really depends on the type of business you are starting, and what your digital goals are.

One of the best ways to add some personality to your business online is Social Media.   Many businesses choose to ignore social media,…

Does your small business have its own blog? If so, how do you choose the content you publish? Does your blog have a theme, or do you choose your topics based on upcoming events? There is no right or wrong answer to these questions, as long as you have a purposeful strategy. For small businesses, the ideal content strategy should bring new users to your website, motivate them to take a specific action, and give them a reason to return. In our experience, these four content types do just that.

What: FAQ pages are a valuable…