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In this day and age of electronic capabilities, free online translation programs are readily available, and it may be tempting to forgo the expense of hiring a professional translator in favor of using these easy options. But before you opt to go it alone without professional help, you’ll want to consider how the limitations of electronic translation might affect your business.

Electronic programs often render literal translations, which means that colloquial expressions or regional usage can become very confusing. Consider the French phrase “"Se taper le cul par terre," which means to laugh uproariously.…

Google is using a machine learning technology called RankBrain to help deliver its search results. Here’s what you need to know about it.

RankBrain is a machine-learning artificial intelligence system that helps Google process a portion of its search results, in particular rare, unique or one-of-a-kind queries. Google started using it in early 2015 and it is now used globally.

Machine learning is where a computer teaches itself how to do something, rather than being taught by humans or by following detailed coding and programming.

No. RankBrain is only a part…

I’m always surprised when I speak to business owners who claim to see little to no value in mounting a social media campaign to further their business interests. Despite the damage and the potential sales it could cost their companies, many business leaders seem to prefer to stay away from social media altogether.

Do these owners lack the technological savvy to launch social media campaigns?  Many of the companies that I speak to require highly technical training that is far beyond my own understanding, making them more than capable of understanding straightforward social media strategies or building a simple business profile.  So why are so…

By now, most everyone knows that when building a website, you must cater it to mobile users as well.

When mobile devices first became popular, one of the most common techniques for catering to this new medium was to have completely separate URL for mobile content, effectively separating the mobile site from the desktop site.  When a page was requested, the website detected what kind of user you were, based on information in your browser, and then redirected you to the appropriate version. (You may have noticed sites like this if you were ever redirected to a sub-domain like m.yourwebsite.com on a…

A robust CMS provides the foundation for collaboration, offering users the ability to manage documents and output for multiple author editing and participation.

WordPress and Expression Engine are the two most popular Content Management Systems (CMS) out there when it comes to building a website (or redoing an existing one). Our Xynergy team is expert at both.

More people have probably heard of WordPress—it started out as a blogging CMS, so it has had time to insinuate itself into the general consciousness as such. And as it grew in popularity, and more people used it, it soon adapted itself to users’ other wants and needs,…

“Why would anyone want to hack my site?” I have heard this exact phrase or a variation of it many times. Some of the smallest sites are the one's with the most hack attempts. I have seen some of these small sites get more than one thousand failed login attempts over the course of a week, and that might be a LIGHT week. Just because your site is small, or because your site isn’t selling anything, does NOT mean that hackers won’t care about your site.There are plenty of reasons they want in.

Stealing Information This is probably the most obvious one. Hackers want to break into your…