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For a small business with a small marketing budget, Adwords can be a scary task.  A few misguided decisions can build up massive fees and not many results.  Fortunately, there are simple steps you can follow to ensure that even the most inexperienced marketer can find Adwords success.  

There are two stages when it comes to researching for a successful campaign.  The first stage involves conducting keyword research.  Keyword research will allow you to figure out the most frequently searched terms for your industry.  There are several online tools that can be used to assist with…

Here at Xynergy, we want to get it right.  We dig into the technical details, no matter how arcane.  We test obsessively.  Our design and development teams coordinate on the minutea that make the magic happen.  Case in point: our new coffee maker.

Our Albuquerque office got one of those fancy coffee makers that has all of the bells and whistles - a carbon water filter; an attached, computer controlled burr grinder; an atomic clock with direct satellite uplink.  This coffee maker seriously couldn't exist without an understanding of general relativity.

In order to get the perfect brew, we approached the varied grind and brew settings…

It’s a quick, 2 minute scan that shows you how long it takes both mobile and desktop traffic to load pages on your site.

So while industry statistics imply that most sites lose half of their visitors while waiting for a page to load, this program breaks down your site individually and gives you an estimate of traffic loss.

With a simple scan of your website you get data on:

Google AMP promises that your site will run 4x faster, in just 6 simple steps. For web designers and digital marketers, this might sound like a no brainer - right? Well not quite...

According to the Accelerated Mobile Pages (AMP) Project, “The Accelerated Mobile Pages (AMP) Project is an open source initiative that embodies the vision that publishers can create mobile optimized content once and have it load instantly everywhere.”

In layman's terms - this means that when you search for a keyword, Google will show you a carousel that highlights stories published on AMP-enabled sites before other results

Your site is up and running, the hits are coming in thick and fast, your marketing plan is working. What’s left but to sit back and revel in your success, knowing you’ve done everything possible to drive traffic to your site and develop content that engages the visitors?

In fact, there’s more you can do, and it’s not even especially difficult.

Vlogs can range from elaborately produced videos to simple “talking heads,” depending on your budget, your target audience, and the complexity of the message you’re trying to convey.

But…

Beautiful art does not always translate to beautiful performance online.  After performing several digital marketing projects for Santa Fe art galleries here in New Mexico, we know that fact all too well.  Art galleries represent some of the most intriguing, yet poorly performing websites on the internet. 

So when it comes to making these sites climb the search engines ranks, what does it really take?  Xynergy is here to help.  

If you don’t have thousands to poor into keyword research, there is an inexpensive shortcut you can take to gather information on your own.  Running a small PPC campaign is a great way to see…

A designer is not some heroic super-hipster sipping a $5 cappuccino while puzzling over a macbook in a beautifully lit, industrial-chic coffee shop. A designer is someone who plans out the look or form of content for a visual medium. Everybody is a designer - we all make design decisions. The idea of designers as a different breed, separate from the rest of us, abdicates responsibility from our own design choices. Embrace it—you are a designer.

The decisions you make regarding look and form will either improve or detract from the media you create. Any time you create content for your website,…

If you are a small business owner, chances are, you have searched for your company online (It’s okay to admit, we won’t call you narcissistic).  After all, it is important to know how your company is being displayed to viewers across the web.  In the not so distant past, a search like this would be very discouraging.  Search engine results would be littered with national companies and business listing sites that would push smaller companies towards the bottom, or even completely off the first page.  This made it very difficult for small local businesses to compete for clicks and impressions.  Nowadays, Google…

For businesses looking to expand their digital marketing services, it's important to consider who to work with to boost profitability and engagement online. Both freelancers and agencies have their advantages and disadvantages - but when running a business there are 5 important things to consider before signing with any digital marketing professional: 

GIS Planning is an economic development company who spent years aggregating data sets from government and proprietary sources to support their patented site selection portal called ZoomProspector.    This tool allows a webmaster with no technical experience to integrate search and browse tools for prospective businesses to not only determine if your locale is a good match, but to find the exact property that will meet their needs.

Recently City of Huntington Beach implemented the full suite of…